Austin Gray: Hey, welcome back to the OWNR OPS Podcast! I'm your host, Austin Gray, and in this episode, I'm hosting Bodhi Gallo again. He is going to give you local SEO tips that you can implement into your own local service business. Bodhi is the co-founder of Striker Digital, and they specialize in SEO.

We are going to break down what you can do today to optimize your Google My Business profile for your business in your local market. It doesn't matter what market you are operating in; it doesn't matter what service you offer. You can follow the tips that Bodhi talks about in this episode and implement them in your business today to get more leads from your Google My Business account. So I hope you stick around for the whole episode because there is so much value in here.

Austin Gray: And real quick, before we jump into the episode, we are offering a free 7-day course on starting your own local service business. This process will work for any service in any market, so go to ownrops.com/playbook, and you can sign up for this free 7-day email course—that's ownrops.com/playbook.

Austin Gray: I also wanted to share with you two agency partners who have helped me grow Bearclaw Land Services. Striker Digital manages all of our SEO services, and they've got us to number one on Google for specific search terms within our local service business. Cedar Digital Consulting manages all of our social media and YouTube, making it very simple for OWNR OPS like myself. All I have to do is take photos and videos in the field and upload these on my phone to a shared iCloud album very quickly, and they handle everything else from there. They edit and they publish. I don’t have to worry about it; I can focus on growing my business. So if you're looking for SEO services, check out Striker Digital—that's strikerdigital.com—and for social media, check out Cedar Digital Consulting—that's cedardigitalconsulting.com. We'll see you in the episode!

Bodhi Gallo: Thank you for having me again; very exciting!

Austin Gray: Oh yeah, this is fun! Thanks for joining. In this episode, we're going to break down how to get to number one on Google search. You guys came on board—let's see, it's been several months now. I think we started working with you right before the end of last year, so it's been about three or four months at this point.

I already had a base; I already had a website, and I had sort of done some of my basic service pages and service areas. But then, whenever you guys came on, we were launching a new location.

Man, we just saw the results skyrocket after working with you. I just wanted to have you on and break down the strategy of how you take these local service businesses and get them to number one on Google.

Bodhi Gallo: Yes, sir! Just one thing to show your audience: we got Austin ranked pretty much number one in the entire state of Colorado for land clearing services. When he came to me three months ago, he said, "I have the firepower to go anywhere within Colorado; we just have to get ranked there." And we started doing that for him.

So we've created a lot of new Google My Business profiles for him all around the state of Colorado, and now he's ranking number one for Colorado land clearing services.

Austin Gray: The way I did that—sorry, we probably have to cut this part out—are we able to see my screen right on the thing?

Bodhi Gallo: Say that again? When I share my screen, it shows up on your end for the recording, right?

Austin Gray: Sorry, I’ve never done this before.

Bodhi Gallo: Alright, perfect! Yeah, sorry, it's all good—you can cut that out.

Austin Gray: No, it's all good! I like keeping it raw and real. Alright, so let's talk about it at a high level. Step one, whenever it comes to you for SEO services, what is SEO, and what are you going to be optimizing when you offer SEO services to another local service business?

Bodhi Gallo: The way I look at SEO for a local service business is different than most people. I'm all about getting people ranked on the Google Map Pack rather than getting their website ranked on Google. The reason I say that is because when people are searching for services like "land clearing near me" or "dumpster rental near me," the Google Map Pack appears first—followed by Google local service ads, Google ads, and then your website.

The reason why I'm not too worried about ranking websites as much as the Map Pack is because the Map Pack has all the social proof in it. People usually scroll over the sponsored ads and LSAs to see who has the best five-star reviews. Even if your website is ranking number one, people are more likely to click on the Google Map Pack because of the reviews.

They don’t care that your website is number one; what they usually care about if they're going to have someone come to their house to do a service is that you are ranked well on the Map Pack and have enough reviews from other people who have used you.

So your Google My Business profile is just a huge form of social proof to show any potential customers.

Austin Gray: Okay, so sorry real quick—for the people who have no clue about SEO, I know you verbally explained that. Could you go search for some random service in a random location so that you can break down the differences between ads, the Map Pack, and website rankings?

Bodhi Gallo: So, so that makes sense for people who don’t understand what you’re verbally saying?

Austin Gray: Yes, sir! Sharing the map right now.

Bodhi Gallo: Okay, so if you look up "dumpster rental Orangeburg, New York," these are the sponsored ads—one, and I’m in a pretty competitive market—one, two, three, four. These are all sponsored ads. This is a brokerage; this isn't even a real company.

These three guys are real companies, and they all use the same company to run their ads. But here I am right here! So I was able to embed the AI within Google's new AI search results for Orangeburg dumpster rental. TNT Carding and Junk Removal offers affordable dumpster rental service in Orangeburg, New York. Call us!

And then if we go down more, I am right here on the Google Map Pack, so you'll see me as the number one option. I have fewer reviews than these guys, but I still was able to get to the number one option from here.

If we scroll down some more, this is just northjerseydisposal.com, which is another brokerage account, and then here I am again as the number one company ranked for a website in this area.

So I'm pretty dominant in my market, clearly, from doing this. I get most of my calls from here—my Google My Business profile gets, I know I’m on the—my Google My Business profile gets about 30 to 40 calls per week just from being the number one in my area. My volume just keeps increasing just from having this.

Now that Google AI has this, it's just been killer for me to get leads. I’ve got people going to my website and my business profile now because we are showing up. We're dominating the SEO market between being on the Google AI, the Google Map Pack, and the website ranking, which is still way too far down.

If you're scrolling, you see all these sponsored ads, and then you see me. You've got to scroll some more until you get to your first website. It’s tough for customers! They're not going to scroll that far.

You know, in this day and age, everyone's obsessed with TikTok and Facebook. Our attention spans are only getting shorter, so that's why I think the Google Map Pack is essential for ranking your business.

Austin Gray: Thank you so much for showcasing that because I think that will make sense in the listeners' minds right now. What is Google AI? I haven't heard anything about that yet.

Bodhi Gallo: It's kind of crazy; it's pretty new. Google is testing it right now. Some markets have it, some markets don't. They're just coming out with whoever writes the best content in a specific service area being ranked for those services.

I have the most content in my service area for renting dumpsters in Orangeburg, New York. We rank highly there because of all the content I've built out on my website and my Google My Business profile. It's pretty new, and it’s being rolled out in specific areas, and I just discovered that a couple of weeks ago, which was pretty eye-opening to me. I'm the only one who ranks for it, which is pretty badass!

Austin Gray: Okay, cool! So now let's jump into the more granular pieces of this conversation.

As far as SEO is concerned, you have your Google My Business profile that needs to be kept updated, your website, correct? And then the third piece would be backlinks, is that correct?

Bodhi Gallo: Yes, and anything else?

Bodhi Gallo: Reviews are huge—responding to reviews is huge too! I've noticed a trend where, like, you don’t need a lot of reviews; you just need a lot of five-star reviews. If you have 300 reviews and they're four stars, but I have 50 reviews and they're all five stars, I'm most likely going to outrank you in that market.  

I've seen that trend all over the place, even in my own market. Junk King, which is a huge company, has 4.7-star reviews, and I have 4.9, so I actually outrank them because all of our on-page SEO work is pretty much the same. Their off-page SEO work dominates me because they're able to acquire crazy backlinks since they're a franchise.

So I'm able to outrank them still because of my reviews and how consistent I am with posting on my profile, whereas a lot of franchises aren’t consistent in that way.

Austin Gray: What I see in the marketplace is that a lot of these franchises are doing SEO practices from like 2015 still—writing blog posts, still adding a lot of links to their website, while the game has completely changed once they rolled out Google My Business.

Bodhi Gallo: Okay, can you tell us—let's jump in now because reviews would fall under the bucket of Google My Business, correct?

Austin Gray: Yes.

Bodhi Gallo: So that makes sense. Okay, so we've got three pillars: Google My Business, on-page SEO, which is writing content on your website, correct?

Austin Gray: Yep.

Bodhi Gallo: And then we have off-page SEO, which involves a backlink strategy.

Bodhi Gallo: Yes, backlink citations.

Austin Gray: Okay, now what you’re saying is reviews—if you had to pick one, getting five-star reviews on your Google My Business profile is the most important thing?

Bodhi Gallo: It is important, but there are a lot of other important factors. You have to fill out as much as you can on your Google My Business profile.

For example, I’ll show you Bearclaw—one of the new profiles we created for you. We have everything filled out here. If we go to your products, we have driveway grading and repair, mastication, right-of-way clearing, brush control, stump grinding, and tree trimming. We have all of your services here.

If we click on your services—I'm doing it from a wrong angle—if we click on your services, like brush control, and we press—it goes right back to your website. It external links right out to your website.

Just having this with this paragraph shows Google that you’re active with content, and most people, like your competitors, aren’t doing this. You have to fill out as much as possible with your Google My Business profile—same with your services.

We have the services pages of all your services, and we just have this filled out within your specific service area. I try not to—some people bombard this section and put like a hundred different descriptions here; I try not to do that because sometimes Google will recommend services that you don’t even offer, and it will just screw up the whole search results.

So I like to keep it short and simple—have like 10 to 15 at most, depending on what type of business you have.

Bodhi Gallo: Another little trick of ours is we ask you all these questions. We ask all these questions, and then we answer them in an SEO format just like, "Bearclaw Land Services offers tree masticating in Castle Rock, Colorado." We ask questions like, "What type of services do you offer, and where do you offer them?"

We ask that in your Google Business profile, and we just respond with something like, "We offer tree trimming and mastication services in Castle Rock, Colorado, and we are open from these times."

What we're doing there is not only ensuring that if your customers are snooping around your profile, they're getting answers to their questions before they have to pick up the phone, but it also tells Google that you guys are active in building high-quality content for your Google My Business profile.

Austin Gray: Okay, perfect! Could you open that screen back up and show us specifically? I know you started with the products, the services, and then the questions, just for our listeners and people who are watching this on video. Could you go back and just show us how to edit those product pages that give you a link back to your website?

Bodhi Gallo: Usually, in the top right here, right now, it's just Bearclaw Land Services. Usually, when you own the profile, just because I'm on my marketing profile—you just type "My Business" in the Google search, and that’s what brings you to this page.

If I search that, like a hundred businesses would show up, so it’s just easier to put Bearclaw Land Services, LLC—Austin’s company. If you want to make any edits, they're all right here: Edit Profile, Read Reviews, Messages, Photos, Performance, Advertise—which brings you to Google Ads.

Edit Products is what I just showed you. These are all the products Austin offers—all the services—and you can just edit and build products from here. For example, select the category—Services, driveway grading, and repair—product description.

And then, Bearclaw Land Services—and there you want to make sure to link back to that specific service page on the website that has similar content, is that correct?

Bodhi Gallo: Yes, sir!

Austin Gray: So if we go visit the site—we'll be on brush control. So this is sort of where the on-page SEO starts working together with your Google My Business profile, correct?

Bodhi Gallo: Yes, sir!

Austin Gray: Alright, perfect! We’ll save the on-page SEO for another bucket to jump into. So let’s stay on the products and the services here.

Bodhi Gallo: More stuff here is like setup booking, create ad, create an offer; there's all this stuff you could fill out and add new photos.

Never do “add address auto-complete” because that always gives you issues—like Google could flag you anytime you change your address. Google is very finicky about that, and it might ask you for re-verification of a ton of profiles.

But it's not something we like to do; it kills your rankings. So we really try not to mess with addresses; we'd rather just create a new Google My Business profile than mess with your address or service area.

Just imagine if you're ranking number one in your area, and you change your address and Google suspends you—you’re going from 1 to 10 to 20 quickly without even realizing it—and then starting the whole process over again.

So I always emphasize to people to be careful with changing your address unless you have the documents to provide it because when Google suspends you, it does tank your rankings, and I've seen it way too many times where people tell me, "Hey, I changed my profile; now I’m suspended." And I’m like, "Come on! I wish you had told me that before you did it!"

With my clients, we have to start the whole ranking process over again when Google does that, unfortunately.

Austin Gray: Okay, so the next thing after products—you mentioned services, right?

Bodhi Gallo: Yes, so we need to update those, is that right?

Austin Gray: Yes, sir!

Bodhi Gallo: Okay, so for services, Austin's targeting Castle Rock, Colorado. The services only really need to be like 100 characters or more—nothing crazy, very simple. “Professional tree removal services in Castle Rock, Colorado, ensuring safe and efficient removal of trees with minimal impact on your property.”

Something simple and easy. It's all about just having "professional tree services in Castle Rock, Colorado." That’s the most important thing. You don’t have to go crazy with it and write extravagant service descriptions—just something where your targeted location is right here.

We offer—and the service area, right?

Austin Gray: Yes, sir!

Bodhi Gallo: And then we have Castle Rock right here in his Google service area. The question is, what is that right there? Is that a photo that you uploaded?

Bodhi Gallo: This right here is actually your service area because when you came to us and said you wanted another Google My Business profile. So what we did was, you said you wanted to target Castle Rock, Colorado. That's why we just have Castle Rock right here, and then we'll actually take this map and use it on your website.

Austin Gray: Okay, now right here, I have a specific question because I service—I’ve been servicing Franktown, which is just to the right of Castle Rock. I’ve been servicing places like Bosa Park, those areas.

Can we add a second service location here?

Bodhi Gallo: Yes, but what's the best practice here?

Austin Gray: We lost Bodhi here, but I’ll get him back on. We were talking about this.

Austin Gray: So what you asked me about was the Franktown thing. Right now, Austin, we just have Castle Rock—but he said he was doing work in Franktown.

So what I'm going to do later today is just add Franktown as one of his service area pages, and this map right here will actually just extend out to Franktown.

What I’ll do on his website is create a service area page for Franktown for all the services that Austin offers. The first one will be land clearing services, and then it will go down from tree mastication to whatever other services he provides.

Bodhi Gallo: Yeah, it's basically the same.

You know I've done all the research, and those are the search terms: brush control, tree removal, forestry mulching. That’s why we have all those service pages on the website.

What you’re saying there is you would replicate that service line and do something like "tree removal in Franktown, Colorado"?

Bodhi Gallo: Yes, let me show you guys an example from Austin's website, Bearclaw. This is for "tree removal in Granby, Colorado." We have to change this background—I apologize to our audience. We’ll definitely update this later today with “Expert tree removal services in Granby, Colorado.”

I have that right here in the header—targeting "expert tree removal in Granby."

Scroll down—dedicated to excellence in tree care. We have some images of Austin taking down trees, simple phone calendar, and instructions on how to book a job.

Then we have a call to action, frequently asked questions. Like I was telling you guys on the Google My Business profile, FAQs are huge. Google loves to see FAQs.

Let's get started—another call to action.

And then notice how we have that service area. As I was showing you earlier, we have the service area of Granby on this page.

Austin Gray: And then on this Google Map, this actually comes from your Google Business profile. We are able to embed this map from the Google My Business profile, and then we inject our own keywords into the code of this map.

So we do something like "Granby tree trimming," "Granby land clearing," and that would be in the HTML code for this map. Google supplies you with just a regular code for this; then we go into it and add our own keywords into the code from your profile.

Bodhi Gallo: Yeah, that impressed me about you guys early on, as your partner Andy is an engineer—business partner, I should say.

You throw around the term partner, and in this day and age, people think—you never know what people are thinking.

Austin Gray: Weird world! So I’ll clarify that: business partner.

Yeah, Andy is an engineer, and you mentioned something early on that you guys custom code everything.

Bodhi Gallo: Yes!

Austin Gray: And I'm curious about how we've gotten results quickly with you guys. I understand that I had a baseline to work with, and I've put in—I’ve put in hundreds of hours writing content related to SEO.

I had two different people working, you know, subcontracted in the beginning trying to paint the vision. I was doing stuff like writing, you know, setting up the service area pages, and all that.

But once I started working with you guys, it was like, holy crap! We went from zero to number one quickly on land clearing-specific search terms, and I'm really optimistic about the other services we offer as far as getting to the top here.

Austin Gray: So how much of the custom coding on the back end is attributed to the success you guys get for people?

Bodhi Gallo: My business partner Andy is like an academic with this; he’s not only a professional in SEO and coding, but he takes us at an academic level.

That’s why we're able to get people results quickly. He could probably write a book on SEO, and he definitely will someday.

For us, it’s important because every other SEO company isn't focusing on coding. They aren't injecting as much code into their websites as we do, and I think it gives us an upper hand in the market.

Even just from the speed of your website alone, we're able to speed up your website by optimizing HTML code. I think that's what differentiates us in the market from regular SEO agencies.

Austin Gray: Yeah, okay, well not to get too far off on that, but I've been impressed with what you guys offer and the rate at which you guys are producing content.

So let's go back into that service area page. What if someone is watching this who is just setting their Google My Business profile up?

What do they need to do for service area location? Like the bare minimum?

Bodhi Gallo: The bare minimum? So for me—like I’m in Rockland County, New York—we have towns like Nanuet, Congers, Pearl River, and Orangeburg.

For something like Congress dumpster rental, what I'll do is I'll create a page for "10-yard dumpster rental Congress," "15-yard dumpster rental Congress," "20-yard dumpster rental Congress." I'll just create those service pages, and then you just have to index them within Google Search Console.

That’s really important; otherwise, Google can’t index your website, and that's what's giving me an upper hand in my market by creating service area pages for all of my products and then getting them indexed with Google.

Austin Gray: And if someone needs a backdoor indexer—because it sometimes gets hard to index with Google—just let me know, and I can refer them to a product we use to index stuff quickly.

Bodhi Gallo: Okay, so that is obviously—if somebody signs up and works with you guys, you guys are indexing all the pages you create, yes?

Austin Gray: Yes. For example, I was showing you "Congress dumpster rental." The bare minimum, I’ll use my market as an example again.

Someone searches "Congress dumpster rental." There’s not even a GMB that shows up for this sponsored ad—Waste Management.

They aren’t even in my market. This is one of my competitors—another sponsored ad, Budget Dumpster, same thing. And then there I am—10-yard dumpster rental Congress.

I have this post right here because I've built content around it. This isn't my website; I've built content around it, and I have “Renting a 10-yard dumpster from TNT Junk Boys in Congress, New York.”

And I rank there—and I’m back right here. So if you're a consumer searching for me—they're not looking at sponsored ads, and then they see me here again, and then they see me here again.

Plus, if we go—I am actually third on the Map Pack. I'm actually not even ranked in the Map Pack in Congress, but for some reason, in this small area, my website shows up before the Map Pack even shows up, which is pretty eye-opening to see.

Bodhi Gallo: It is funny when you start poking around different areas, yeah! Like I still show up, yeah!

Austin Gray: The algorithm changes where I still show up twice on my website, but the Map Pack shows up in a different area.

Bodhi Gallo: Interesting!

Austin Gray: Alright, so creating a page on your website—if I go in and create a page on my WordPress—that’s—it’s not indexing on Google without doing something else.

Bodhi Gallo: No, without you going into Google Search Console and indexing it yourself.

Austin Gray: Interesting, and that’s something that’s pretty important. We have something that will push that through, but Google Search Console will sometimes reject you three or four times.

We use a tool to get it pushed through quickly.

Austin Gray: And is that part of a SaaS product or what?

Bodhi Gallo: Yeah, it's a SaaS product. I actually met the owner of the SaaS product. My partner Andy and I went to an SEO conference in Miami, and we met a ton of different famous SEOs, I guess you could say, and they have all these different products that help us.

Austin Gray: Okay, nice!

Alright, so let’s talk—Is there anything else on Google Business that someone who's just starting their business should know—if they're setting up their profile, what else?

Bodhi Gallo: Something I like with Google My Business is a booking page. So I'll show you right here at Bearclaw Land Services. I think a booking page is important, especially for cleaning companies.

Many cleaning companies I work with have a tool called Booking Koala, and they prefer to be booked online. If you just add this simple booking page like I have for Bearclaw Land Services—this is a contact us page for you.

If you just have a simple booking page, this also helps Google and helps people online because they'll see it from the consumer perspective of Google search—not from where I am right now, the admin perspective.

Another thing we do actually is the updates—I forgot to mention this. We update your profile every three days; we add these posts, and they all link back to your website.

We’re constantly adding these posts. These don’t move the needle that much for your Google My Business profile; it’s only about 10% of the equation, but it helps—it doesn’t necessarily push the needle—but rebuilds your profile like it's a social media profile.

Bodhi Gallo: What I like to tell people is before a customer is looking for a specific service, if your profile is built out like an Instagram or Facebook page, your customers will feel sold on your services before they even pick up the phone and call you. That’s our goal—to build your profile out to look so professional that it’s just like an Instagram foodie page or Facebook page.

Austin Gray: Got it! I love it!

Okay, so is that all of Google My Business?

Bodhi Gallo: Yep!

Austin Gray: Now let's talk on-page content. I know we've already covered some of it, but at a high level, why is on-page content important for SEO?

Bodhi Gallo: For me, it's important because your on-page content is what's sending signals to Google. It adds your Google My Business profile to your website.

As I said, we like to connect those two, so your on-page content is important for professionalism on your Google My Business profile.

I misspoke there—let me restate that.

Your on-page content is important because what we're adding to it is the same stuff we're adding to your Google My Business profile. We like to match all the header tags and services. For example, you have land clearing services; we like to have that land clearing services page on your Google profile, and there’s a bridge between them and your products page.

Austin Gray: Let’s start at the beginning. Let’s say you're building a new website for someone.

Bodhi Gallo: We did one the other day for a window company, right?

Austin Gray: Yes!

So just as an overview, what does every website need at a baseline level for basic local SEO?

Bodhi Gallo: A header—header one—which is like the first thing on your website that you land on that describes your service and the area you're looking to target. For me, my header one is “Rockland County dumpster rentals by TNT Junk Boys.”

So something like that—what's and the first time I'm sharing to the public—but, um, "Rockland County dumpster rentals by TNT Junk Boys," Google recognizes that this company is offering dumpster rentals in Rockland County, New York.

Then I have smaller areas within Rockland County, smaller towns like Orangeburg, New York, Congers, New York, West Nyack, New York.

So I start from the county and then dive into smaller areas from there. All my service pages have the same header as my homepage, but it's just a specific town instead of the county.

Austin Gray: Okay, got it! Now, alright, so you're targeting County—what's another neighboring County that's like maybe an hour or two away from me or from you?

Bodhi Gallo: Did I lose you again?

Austin Gray: Oh my God.

Bodhi Gallo: No, no, we’re good!

Austin Gray: Oh, we’re good? Okay, I’m asking for you—what is another service area that's like one or two hours away?

Bodhi Gallo: So for me, I have Orange County, but I don't even target that area.

I am ranking in Bergen County, New Jersey, which I’m waiting to get my license for right now. That’s a neighboring county.

What I do because I can't operate there right now—I'm waiting for my license. It takes a two-year hard barrier of entry in my market.

When I receive calls for that area, I just subcontract much of the work. I rank there because they have a pretty weak presence, and that’s where I see the most growth for my business.

Austin Gray: Okay, so where I'm going with this question—you know a bit about my business; you know that I operate in a county inside the mountains of Colorado, like half an hour outside of Denver.

This wintertime when we had snow here, I wanted to target an area like two hours away from me that doesn’t have as much snow, so you guys helped me with that. You helped me launch a new Google My Business profile—that's what we went through earlier on this call.

You saw the locations we’re targeting: Castle Rock, Franktown. My question for you specifically, as it relates to the website, what should my homepage state if I am building a business that services Gran County and Douglas County?

What should my homepage header H1 say?

Bodhi Gallo: That’s a great question!

What we like to do is build a subdomain off that county. You’ll have Bearclaw Land Services, and then on your Google My Business profile, we have the service area for Castle Rock.

On that profile, it will be that page for Castle Rock.

Austin Gray: So when you say subdomain, you like to build a subdomain, right?

Bodhi Gallo: It would be something like douglas gobearclawmedia.com?

Austin Gray: Yep! For those listeners who don't know what a subdomain is, could you explain it?

Bodhi Gallo: Subdomains are just a domain that’s off of your website but still connected to your website. This is what many franchises do.

For example, if we had a franchise called TNT Dumpster Rental, I could have a TNT Dumpster Rental franchise page, and then I would have a TNT Dumpster Rental of Rockland County page.

Let’s say TNT Dumpster Rental is in Denver; I’d have another page called TNT Dumpster Rental of Denver. It’s just a subdomain off the main website.

Austin Gray: But, but the way that that shows up in the URL if you did it would be like denver.tntjunkboys.com.

Bodhi Gallo: Okay, so whenever you do that, you're creating essentially a different homepage for that service area, is that correct?

Bodhi Gallo: Exactly! It’s like an internet domain, which is part of a primary domain.

Austin Gray: Okay, so that is something I should do, right? Like to create a subdomain for Douglas County so that I can put Gran County land clearing and grading services on my H1 on my main website, correct?

Bodhi Gallo: Yes, sir!

Austin Gray: Just to revisit what Bodhi is saying, on your header—can you show maybe like mine isn’t a good example of this because I actually just changed mine the other day.

I'm currently offering more services in my county right now. So let's use a good example and show the listeners and viewers what a good example of this looks like.

Bodhi Gallo: Give me one second, sorry! Here’s something I did do for you. This is just for your Google My Business profile.

So we are targeting Castle Rock, Colorado, and Castle Pines, Colorado.

We have this land clearing and brush control in Castle Rock and Castle Pines, Colorado. It is all about having this header one as the most important thing.

We have connected this to your Google My Business profile and when we created your new one, we made sure your website was linked to it, specifically targeting Castle Rock in Castle Pines, Colorado.

Austin Gray: Okay, what you’re saying though is that second Google—that second Google My Business profile should be linked to a subdomain for a separate service area.

Bodhi Gallo: Yes, not a subdomain but a service area page.

Bodhi Gallo: Or a subdomain—it's pretty much whatever the customer wants. For you, you’re in Colorado, so it’s different.

You’re only targeting the state of Colorado like we have right here.

Austin Gray: But if we were to start offering excavation and grading, that could fall under a new subdomain for Bearclaw Excavation.

Bodhi Gallo: Yes!

Austin Gray: And then you have separate Google My Business profiles for each.

Bodhi Gallo: Yes!

Austin Gray: Alright, and now, you know, we were talking about Google AI earlier; just hit me.

You know, like I’m in Ride, Colorado. You are ranking on the Google AI side of things! I mean like whenever we made that tweet, there were people all over Colorado who searched it. I remember like Estes Park, one dude down in Telluride, and another one in Aspen. They all searched it and they were like, "Yeah!" Independently verified, right?

Bodhi Gallo: Yeah! It's badass!

Austin Gray: Great! If I were to show up in Telluride and my Google My Business profile shows up saying Winter Park—how does that hit with a customer?

Bodhi Gallo: Yeah, that's tough! That’s a Google issue. For us, that is tough.

But how far is Durango from Telluride? How far is Durango from Telluride?

Austin Gray: I don't know; I’d have to check.

Bodhi Gallo: I don't know either. That’s why I’m asking you!

Austin Gray: Like excavating contractors in this search right here—Durango's second, Winter Park's first.

The thing is, do customers really look at that or do they just click on you and call you, you know?

Bodhi Gallo: Um, are we going over time?

Austin Gray: Yeah, yeah, I'm getting roped into Easter stuff here.

Bodhi Gallo: Okay!

My daughter's up, and I just want to say thanks so much for making time for this, Austin!

Austin Gray: No, yeah, this was a great podcast! I had a lot of fun, and we can chop it up anytime because we talk on the phone like this all week anyway!

Bodhi Gallo: I know!

Austin Gray: Alright, well for those who are listening, thank you so much for tuning in! I know you guys are probably hearing my daughter in the background.

If you're listening on YouTube, make sure to like and subscribe, and you’ll get notifications for whenever we drop new episodes! Comment with somebody who might get some value out of this.

And if you're listening on Apple or Spotify, like and follow the channel—that's how you'll get notifications for when we drop new episodes here.

The same thing applies to what we talk about regarding building five-star reviews. We're focused on building quality businesses—that's what Bodhi and I are always talking about.

We call each other all week, asking how we can help each other grow our businesses, right? Not just in SEO, but just general business stuff.

But the same applies to a podcast: I'm focusing on doing my best to create quality content over quantity. So five-star reviews are super important!

If you don’t mind, just take a few seconds and leave a five-star review for the podcast. And then, if you think you're a good fit for coming on as a guest for the show, just reach out to us.

And like I said, backlinks are important to SEO. So if you come and be a part of the podcast, we’ll get you a backlink!

Austin Gray: But anyway, we'll wrap up this episode. Don't forget—work hard, do your best, never settle for less. And we'll see you guys in the next episode!