From Startup to $60K a Month: Julius Mary’s Christmas Light Business Journey

In this episode, I’m joined again by Julius Mary, a successful pressure washing entrepreneur who has also built a thriving Christmas light installation business. He shares how he generated an impressive $60,000 in just one month through his Christmas light service.

In this episode, I’m joined again by Julius Mary, a successful pressure washing entrepreneur who has also built a thriving Christmas light installation business. He shares how he generated an impressive $60,000 in just one month through his Christmas light service.

SPECIAL THANKS TO

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This episode is brought to you by jobber jobber is the all-in-one software management solution specifically for home service and trade businesses I remember when I was starting bearclaw several years ago I was wondering how the heck I was going to send estimates keep track of a job schedule send invoices and collect payment when I came across jobber I felt like I had found the Holy Grail jobber makes the back end of mys business so efficient and it saves me time as a business owner so if you are in the early days of starting your home service or trade business look no further than jobber as your software management solution and if you use our unique link I get a commission from it and Lord knows I still have debt to pay down on all this heavy equipment if you've been enjoying the podcast this is one way you can support us visit www.getjobber.com.

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Striker digital specializes in SEO Services specifically for local service businesses bod and Andy the two co-founders have helped me get bearclaw Land Services to the number one search result on Google inside my state for my specific search term if you want to learn more visit Striker digital.com that's St R YK r-d digital.com

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This episode is brought to you by dialed in bookkeeping Ben and his team provide bookkeeping services job casting reports and accurate financial information for the Home Services industry if you're looking to keep your books up to date visit dialed in bookkeeping.com wnr Ops when you use this specific landing page you'll get your first 3 months 50% we're December 21st 2024 right now it's the second time we've had you on Alex what are you leaving behind in 2024 and what will you be taking forward for 2025.

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If you haven't signed up for the Weekly Newsletter yet go to ownrops.com newsletter that's owrops.com newletter we summarize all the learning lessons from the interviews with the guests on the podcast and we distill those into short actionable tips tricks tactics and strategies that you can use to grow your own local service business sign up for the newsletter at ownrops.com that's owrops.com we will definitely keep moving in this direction because one of the goals I had with this was like man I just like getting to know other business owners because like I learn from you right.

Episode Hosts: 🎤

Austin Gray: @AustinGray on X

Episode Guest:
Julius Mary:
@JuliusMaryon X

OWNR OPS Episode #22 Transcript

Austin Gray: Welcome back to the OWNR OPS podcast! I'm your host, Austin Gray. We talk on this show all about owning and operating small service-based businesses that serve local communities.

In this episode, I'm hosting Julius Mary once again. Julius is a pressure washing entrepreneur, but he also hangs Christmas lights whenever Christmas time rolls around. So, in this episode, we're going to dive into how he generated $60k in one month hanging Christmas lights. I hope you stick around for the whole episode; Julius is awesome at starting businesses from the ground up.

If you haven't checked out his first episode, go back and listen to that episode; it's called "How to Start a Pressure Washing Business with Julius Mary."

If you like these episodes and you're listening on YouTube, would you mind liking, commenting, and subscribing to the channel? If you're listening on Apple or Spotify, please like and follow. Just like creating a service-based business locally, five-star reviews are super important. Could you take 30 seconds right now and leave us a five-star review on this podcast? We would greatly appreciate it!

Finally, this episode is brought to you by OWNR OPS. OWNR OPS, simply put, is an online hub specifically for service-based business owners. We share resources and have a private Slack channel with other service-based business owners where you can connect with each other, share best practices, and help each other grow. Go check it out at ownrops.com, that's O-W-N-R-O-P-S dot com.

And without further ado, let's jump into the episode with Julius. This episode of the OWNR OPS podcast is going to be about how to start a Christmas light business.

Austin Gray: Julius, how do you start a Christmas light business?

Julius Mary: Well, pretty much, you just have to watch some YouTube videos, buy some lights, and start installing them. That's exactly what we did.

Austin Gray: Pay you for a course?

Julius Mary: Yeah, pay me a thousand right now! I don't have any paid courses right now, but maybe in the future. In theory, it's a pretty simple business; you're putting up Christmas lights for people, doing the maintenance, and then taking them down and storing them. In theory, it sounds very easy, and it is for the most part, but it gets complicated if you're coming from a washing background, where you're doing pressure washing or landscaping, where it's pretty straightforward in terms of the sales process, quoting, and actually doing the work.

You'll realize quickly that Christmas lighting is a little bit more involved and complicated in the sense that you're going to get requests for all different types of things. The work is a little tougher and a little sketchier. There are jobs that you can't always do; for example, if the roof shingles are tiles, you can't really clip your lights to them, so you have to glue them or something. It's like all these little annoying things that you have to work around and start figuring out, but you figure it out as you go.

Then you'll also start to realize that your conversion rates are going to be pretty low for this business model if you're charging what you should be charging. But that's the thing; most people don't understand how much the service actually costs because you have the cost of lights that you're paying for, and if you're doing a leasing model where you're putting up the lights, doing the maintenance, taking them down, and then storing them, you have costs associated with all those things—especially if you have guys that you're paying in labor costs and all that kind of stuff.

So all that needs to be worked into the initial price. Then, people get these prices for like $1,500 to $3,000 for putting up Christmas lights, and they're like, "What the actual... is this?" It's one of those things; there's a little bit more to it, but we could dive more into that as we get into it. I don't want to just go on a rant here, but yeah, let's start with pricing.

So, how do you price Christmas light jobs?

Julius Mary: It's pretty much by the foot for roof lines, gutter lines, all that kind of stuff. It's anywhere from $8 to $12 per foot. Some people in some markets are charging like $6 to $8; we're in the range of like $7 to... now we're in the range of like $7 to $10. We were initially charging like $9 to $12, and that just wasn't really converting too well.

I've been all over the pricing spectrum this year, but it seems like if we want to land at least a few jobs, it's like we have to stay in that $8 to $9 range. Then you have other things; it gets a little trickier for wreaths and stuff. You want to do wreaths? I give a couple of hundred dollars to hang a wreath. We don't really hang too many wreaths because that brings in a whole other side of liability if you're drilling into someone's house or there's not a pre-drilled hole already, or somewhere to hang the wreath. So we try to stay away from that.

Then you have trees and stuff; all that is kind of just based on what kind of lights you're going to use to wrap the trees. We use minis, so we only do small trees and small bushes, so we don't get too complicated with it. We don't have any lifts or anything. I know one of the companies in my area has a lift on hand, so they're able to do massive trees, but when you're doing trees like that, it's going to be a couple grand per tree. So that's another thing that's just insane.

Austin Gray: Okay, how many feet is an average job?

Julius Mary: The average job is typically around 100 to 150 feet of lights, and that's for like a 2,500 square foot home. Depending, it's probably closer to a 3,000 square foot home, but it varies depending on if you're going to do the sides, the ridge, or if there are dormers and things like that.

Austin Gray: So, 100 to 150 feet, is that right?

Julius Mary: Yeah, so our average job last year was just over $1,500. I can check this year. For our returning customers coming back from last year, we gave them a 10% discount because basically, the cost of the lights is about 10% of what we're charging on the top line revenue.

So once we've already cut the lights and have them fitted to their house, we come back next year if they want to. We have the lights for them, so there's pretty much no maintenance cost or material cost associated with the job the second year. Maybe a few bulbs went out that we have to replace, but those are like a couple cents each, and that's pretty much it. You've got your gas, but those are all pretty much just going to be operating expenses.

Your monthly operating expenses are going to be your main cost for year two, so it's almost like—almost 100%. Well, not 100% because you've got labor cost and all that, but in terms of the actual gross profit on the job, it will be close to like 90% second year round. So then we offer a 10% discount.

With the 10% discount this year for 23 returning customers from last year and all the customers we've added this year, we're at about $490 for the average job size this year, so still in that $1,500 range; it's $1,490 at 23 customers. Right now, we're at about 40.

Austin Gray: So what are you going to do revenue-wise just with this service?

Julius Mary: We'll probably do around $65,000 to $70,000 this year. I had the hopes and goals of doing $100,000 this year in lights, but I kind of forgot how grueling this can be. We've had a lot of backend issues with employees leaving and things like that, so it's kind of been one of those things where I've just been getting shot in the foot, and I've been trying to bandage myself up as I go.

So it's been a little bit of a tough season, but we're still adding on new customers. We're very picky with the jobs that we do because there are a lot of sketchy, weird houses in this area that you don't want to get hurt on. So we stay away from things like that. We stay away from anything where we have to use a ton of glue because any jobs that we've had to use glue on, we get callbacks because the glue falls off, and then we have to go back, and it just wastes money.

So we pretty much just stick to basic jobs. We get a lot of calls for trees and things like that; we don't do big trees. So we've turned down thousands and thousands of dollars of revenue just for all these little weird reasons that come along with Christmas lighting.

Because then you also have to keep in mind that you're going to be coming back and taking everything down, and you're going to be storing it. Most likely, you're going to be doing it next year, so is this something that you want? Is it going to be worth doing all this for this price? And are these people even going to be willing to pay? Do you even want to do the job for that price? It's very interesting; it's a very interesting business. You can make a lot of money, and the margins are great, but it is tough; it's not as easy as it might seem.

Austin Gray: Yeah, that makes sense. When do you start hanging Christmas lights?

Julius Mary: This is another area where I messed up this year. We started hanging for our past customers from last year. I was thinking about doing it like the second week of October, which is crazy early for the amount of customers that we had. I also didn't know how long it would take us to reinstall the lights because I didn't know how our labeling process was and if it was going to work.

Turns out it actually worked very well, and it only took us an average of an hour and a half to two hours to reinstall the lights on our new old customers' houses. We started, but we didn't end up starting the second week of October; we started the third week of October. So the third and fourth and then the first week of November, we were pretty much just hanging past customers' lights, and we got all of them done. Then there was a weird interim period where it was very slow because we finished all the past customers' lights, and then we weren't really getting that many new leads yet.

That’s where we started having some employee issues; it was slow, and that was that. I kind of messed up the timing with that, but to come back to your question, we started in the third week of October, and for next year, I know I could probably start maybe that last week or the first week of November.

Austin Gray: So have there been any issues with customers ever giving you any pushback on putting them up too early?

Julius Mary: Yeah, not as many as you'd expect, but definitely a few. Some of our customers wanted them put up after Halloween, which makes sense. But I was pushing hard; I was like, "Listen, we have to get all of our past customers in before October because once November hits, we have to have space for all the new customers." Little did I know we wouldn't really be that busy with new customers until pretty much a week before Thanksgiving.

That week, there was a weird influx of leads in the beginning, and then a long stretch of being very slow. I don't know where all the leads went; maybe we just didn't put out enough yard signs, and that's one thing that we definitely should have been doing right from the start. I think our marketing efforts were also a little lackluster in the beginning.

But yeah, some of our other customers also wanted the lights put up late in November, like right before Thanksgiving, and I was like, "Listen, we can't really do that. If you want to get the discount, you're going to have to do it a little bit earlier."

Austin Gray: Yeah, it's interesting. The more I've been following you and when you started posting about Christmas lights, I had another local guy here in the tree service industry who said that that's what he did, and so I got really interested in that business model. I had never really thought about it before. I'm curious what the opportunity is there, but it sounds like you have a two-month window, give or take, from November until the end of—well, maybe I'm making a bad assumption there. What does December look like for you?

Julius Mary: Yeah, so last year, we pretty much stopped two weeks before Thanksgiving. Our last job was December 19th, but that week, we didn't have any other jobs. So it was like two weeks before Christmas when we stopped installing frequently. Then we had one last-minute job come up on the 19th.

There are guys who have a huge customer base; they've been doing this for a few years, and they have a bunch of returning customers. Some guys start in like September and October. Most people start in October. I know a lot of companies that start in September, but yeah, for new customers, I've noticed that people don't really start thinking about Christmas lights until after Halloween and then closer to Thanksgiving.

Austin Gray: Okay, so take me back to the beginning. How did you get your first Christmas light job?

Julius Mary: I believe it was a yard sign, or maybe—yeah, it was either a yard sign. Yard signs kill! If you want to get Christmas lighting jobs, just get 100 yard signs, put them out, and you'll be slammed as long as you can sell, for the most part.

Last year, we did a little bit of Facebook ads; we had some Google ads and then yard signs. Those were pretty much the main marketing tactics that we used last year, and that's what we did this year as well. Yard signs have the best return on your investment. If you’re getting 100 yard signs for $450—$4.50 per yard sign—there's an infinite amount of jobs you can get from that. The return on that is a couple thousand dollars.

Austin Gray: Okay, talk to me about your yard sign strategy. You get the yard signs; where do you put them?

Julius Mary: Yeah, for the most part, we haven't been too consistent with that this year because a lot of our jobs have been in off-road areas where there's very low traffic. I think it's not even worth it over here, so what we do is put them in high-traffic areas where cars have to stop. You see a lot of yard signs in these areas, especially around where I live, so these are going to be like intersections, highway exits, stop signs, stop lights—anywhere like that where there's a little bit of grass on the side, like public land that isn't anyone's property.

So you just throw one in there and put out a bunch of those. I think we’ve put out like a total of about 130 this year. I had one of my guys put out a bunch of yard signs; I don't think he put them in good areas from some of the pictures he sent me, so I think at least 20 of them went to waste. But, you know, traffic is traffic.

Austin Gray: You've got like a one-month window to do this, maybe a month and a half? Is that what I'm hearing?

Julius Mary: Yeah, probably about a month and a half. I generated $60,000 this year in revenue. How much have you spent on marketing?

Julius Mary: That's going to be a tough one; I have to look into that. Definitely closer to five, probably going to say closer to $5,000 right now. We spent a decent amount on Google ads, Facebook ads, and then the yard signs, but sounds like yard signs are the way to go. If you had to double down on one thing, just spend $450 on yard signs and put them in high-traffic intersections.

Austin Gray: Absolutely. Especially in areas like the South, I know Christmas lighting is a much bigger thing. I've started to realize that people in my area, I don't know what it is, but there are not a lot of people getting Christmas lights done. I don't know if it's a cultural thing or what, but I know down South, it's like almost every other house has Christmas lights on it. Any Christmas light installers down there might have higher conversion rates than we do here. I don't know, but the business model will work in pretty much any area, and you can make a great amount of money; you just might have to work a little harder for it.

Austin Gray: Cool! So tell me about the economics of the job itself. How long does it take you to do a job?

Julius Mary: If you're doing a new job where we're cutting all the lights and nothing is pre-installed yet, it averages around three hours. That would be an average of about $1,500 to $2,000. For pretty much any job above that—any job closer to $3,000, it will take us about four to five hours.

Austin Gray: And how many people do you have on it?

Julius Mary: That would just be me and one other guy, and then the second year, when you're back with all the lights already installed—already cut and fitted, labeled—all you have to do is just put them back up, and that will take pretty much half the time. So your first year is where you spend the time, and your second year is where you start making the money.

Julius Mary: Yeah, so it’s a bit of a delayed profit kind of service because year one, with all those new jobs, is when you're going to have all those costs associated with the jobs. Year two, you're going to have a bunch of returning customers with pretty much no costs associated with that job. It'll also take you way less time to do the job in year two, or at least it should, because you're going to have the lights cut and fitted, labeled to the house.

So then your profit margin will start going up, and any new customers you get will be the same scenario. It's just a recurring process, and you get those recurring customers coming back. Every year that you do it, it just gets easier. You start building up that recurring customer base, and that's like the beauty—the biggest positive I'd say about this business is that if you have that returning customer base every year, that's like, "Okay, I'll have $100,000 coming in every year from Christmas lights," and the margins on that are going to be very high. It's sweet!

It's like I could just tackle another $100,000 to the washing business, and I know all these customers, I know all the jobs, and we're just going to go and bang them out. So that's getting the customers; that's the hard part. It's going through tons and tons of estimates and dealing with all these people's remarks on how expensive it is. It's like there's kind of a high barrier to entry in terms of getting those customers, but once you get them, you're just going to be making money on them for a while, or at least you should be.

Austin Gray: Do you market your Christmas light business services to your washing business customer list?

Julius Mary: I do! We have sent out a few emails, and we've landed a few jobs from our list, actually. Just one, and then I hit up an HOA guy; he's the president of his HOA. I hit him up; I said, "Hey, if anyone in your HOA is looking to get some Christmas lights, we'd be happy to give you guys a discount." We got a job through that, so just between that and then an email I sent out. We did about $6,000 in revenue across two jobs. So, you really have to mine your database, that's for sure.

Austin Gray: Yeah, for sure! I like this business model because it seems like there's a lot of opportunities to put people on some sort of annual contract in the future.

Julius Mary: We don’t do any contracts or agreements like that, but I found that this just imposes more friction on the sales process, and we don’t need that. Especially now, it's already so low converting. So, we don't do anything like that; we just tell customers if they want to come back next year, it'll be 10% off, and that's that.

Just between year one and year two, we had a 92% returning rate—23 out of 25 people.

Austin Gray: And do you market Christmas lights on your wash business website, or how do you operate this business?

Julius Mary: Yes, we do. This is one of those big questions: do you do two different businesses or whatever? I thought about it, and this year is going to be a big deciding factor based on how this year goes. What am I going to do for next year? Am I going to differentiate it?

Right now, we have a tab on our washing business website where it shows all our services—house washing, roof washing, gutter cleaning—and it also has Christmas lighting. So, we are advertising it. It is on our website, it's on our Google listing, it's on our social medias, but I would maybe like to separate it into its own thing.

But then you have to get all new—I'm pretty sure I’d have to get all new insurance, a new CRM, all this, and then have all these new costs associated with that business that are separate from this business. That's why I've been keeping it under the same thing. But yeah, that's something I have to think about if I want to separate it or not. I don't think it's the biggest deal.

Austin Gray: Yeah, it seems like it would be, especially in the early years, an unnecessary cost. I always like to think about Google My Business, for example. If you had—like what's your service area? Westchester County, like what's the main town?

Julius Mary: Pleasantville.

Austin Gray: Yeah, like I always like to think about Google My Business. I feel like the businesses that can simplify it—and I didn't do this with my service business—like ours, Bear Claw. Right? It has nothing to do—if any outsider was Googling that, they wouldn't know that Bear Claw is one of the main prominent mountains here.

But I always like to think the easier you can make it for your customer—like we live in a world where people just search for whatever they want and get whatever they want. It’s what Amazon has created, right? You get something two days later. If you're not offering the same type of service from a service business perspective, then I think you're going to fall behind.

So, it’s just an interesting talking point or thought concept that I do believe there's opportunity in every single local service business across every single market throughout the U.S.

Julius Mary: Yeah, so it would be interesting to test that.

Austin Gray: I think it would be. What's your website?

Julius Mary: PressureClean.com.

Austin Gray: P-R-Clean.com?

Julius Mary: That's a good domain. See, I really messed up with the name there because people get so confused with Fresh Clean; they always think it's Fresh. I'm like, "No, it's a P." Dude, it's been like when you're talking about—when you tell people your email address over the phone. Oh yeah, it's brutal. "Yo, it's a P!" Oh my God! I've seen so many different variations: P-H, F—like I don't... it's just crazy.

So let's talk about that in this one right now because this is an interesting topic. I've had the same issue with picking a name for your service business. I literally believe the simpler you can keep it and the most straightforward... I mean, if I go to start another service-based business—like if I were to do Christmas lighting here—what would be your process if you were to start another business right now and you need to come up with a name?

Julius Mary: I'm horrible at thinking about this kind of stuff—I'm not very creative when it comes to just name-picking or whatever. But what's your process?

Austin Gray: I would honestly try to throw it into some generator on Google and see what it would spit out. Here’s exactly what I would do, and here’s exactly what I did: I helped a guy start a hot tub business last year, and I went and helped him get his first accounts. He knew nothing about digital; he was just a hot tub service provider, and we started ColoradoHotTub.com.

Then we built the website, and we did three SEO-optimized pages about this time last year. I can remember being in Florida at my in-law's house over Christmas, and I was the one helping him get the business up and running. I had my phone number on the listing—dude, we were getting calls within two weeks just from building a simple SEO-optimized website and putting up a Google My Business profile stating exactly what we did.

We designed a custom logo, and I’m all about the branding—creating your branding around what's going to resonate with your local market. I believe—oh my God, 100%—I've thought so many times about changing my name to Colorado Fire Mitigation, but there's a guy down on the Front Range who has that name.

My point is, like Bear Claw, it's a brand. I think there's value in building a brand that resonates with people, and that takes time. But Land Services is general; I went the general route because I wanted to offer multiple different services. But if I really, really, really wanted to start a business and get leads quickly, I would totally just pick my local service area as the first piece of the name and then the service I offer.

Just build a website around that, put your optimized service pages—and I think the hack is putting your Google My Business profile in a professionally looking place. Because what happens when you're living in a service area and people Google—let’s take pressure washing for example—if your Google My Business profile is out in the Boondocks, one, you're not close to where the majority of people are actually searching for that service. Two, I think you immediately create this perception that you're a Boondocks small business owner. However, if you create a Google My Business profile and you go pay a co-working space $75 a month for a mailbox membership right in the heart of your town area...

Julius Mary: Yeah, I've done that twice with two businesses.

Austin Gray: Really? And it works?

Julius Mary: Yeah, it works! I literally met a cleaning entrepreneur who opened up this mindset to me or brought this concept to me: “You know, having an office or virtual mailbox here has generated us so much business.” They grew to four million bucks a year in just commercial cleaning, but it was because their Google My Business profile was close to all the big apartment complexes. And whenever those property managers Googled "cleaning service near me," he just popped up, and he was getting the calls.

Austin Gray: It's all location relative!

Julius Mary: It is, 100%. If you have—it's like for him it was, I don't remember what it was, 5280 Cleaning Services, which is like a very localized name. That's like the elevation that Denver sits at. I mean, just pick something that is relevant to your local market, and then tell your customers what you do.

I fight that all the time when I'm starting a new business because I have this bigger vision—like I want to be able to offer tree removal, land clearing, and excavation, so I don't want to pigeonhole myself into just excavation. That said, I do believe early on if you can focus, the more you can focus, the better off you'll be.

I've thought about getting other Google My Business listing locations so that we could easily target these other areas. Luckily, we're right in the middle of my service area, so my county is very large, and we're smack in the middle of it. We can go up north, down south, and east-west very easily. That also helps with our location targeting, but of course, most of our calls are centered around where our actual physical address is located. So if we had one way up north and one way down south, I don't think our phone would ever stop ringing, even in the off-season—the slow seasons.

It really is crazy how powerful the Google My Business listings are. And as you start getting reviews, you start optimizing it—you put that in along with a good website and some backlinks, and you're just going to supercharge your business. That's the one thing we did from the beginning: we started getting reviews. Reviews are the biggest lever. They allow you to charge more; people see the reviews on your website, and they can justify paying a higher price for your services as opposed to another guy who's just a $9 yard sign dude with no online presence—nothing to show for it.

It happens all the time. We have customers telling us, "Yeah, we went with your services because you guys have the most reviews." You guys have great reviews; everyone says great things about you guys. "You guys weren't the cheapest, but we know we're going to get a good job." I'm like, "You do!" There you go!

It’s so crucial! I feel like we're going to talk about this multiple times; we're just going to come back to it. That is the key ingredient! I mean, there are a million things you have to do to get to the point where you can ask for a five-star review, but I believe if you can just set that precedent with your team and with the customers whenever you're doing a job that, "Hey, we are committed to delivering five-star service," put it this way: I think if anybody out there is listening to this and you want to start a service-based business, and you don't commit to delivering five-star service, you might as well just not even do the business.

Exactly! But if you're willing to commit to five-star service and do whatever it takes to deliver that, then there is market share to be had in every single local market. Because think about it: I'll use this example again. What do people do whenever they want to buy a product right now? They go to Amazon. What do people do whenever they want a service right now? They're going to Google and typing that in, or they get a referral from someone.

And if Fresh Clean comes up and you have five-star reviews, I'm sure you get it all the time because I do. It's like, "Hey, I called three people, or I looked at three people's websites, and you guys have the best reviews. I want you guys to do the job—when is your schedule available?" Yep, that's the best thing. You don't even have to quote it. You just show up and say, "Hey, here's my pricing," and they say, "Okay."

Your reviews will literally sell for you!

Julius Mary: They literally do!

Austin Gray: But that's something we'll definitely keep talking about, and we could do a full episode just diving into Google My Business, getting reviews, and how it looks from the beginning and getting initial reviews and all that kind of stuff. I think that'd be very beneficial for most people because it's taken our business from doing maybe $4,000 a month in our first month to over $40,000 months.

Julius Mary: So I love it, man!

Austin Gray: Alright, what else on Christmas lights? We need to wrap this episode up here.

Julius Mary: We've talked about pretty much most of it. One of the biggest tips I can give people when starting a Christmas lighting business is to qualify leads. You're going to get—like I said, no one understands how much this stuff actually costs. You're going to be spending a lot of time mocking up estimates, drawing lines on houses, or pie pictures of houses.

The best way to save your time and avoid a lot of headaches is to qualify your leads. Have a minimum. So, in the beginning, if you don't know what your prices are going to be, just guess. We started with $799 or $899. Once we found out that our average job size was about $1,500, we went up to $999.

So on that initial call, qualify leads and tell them your minimum is $999. That will filter out many of the tire kickers who are expecting it to be like $150 or $200. That is one of the biggest things you could do to help make it a little easier on yourself and save your time, and avoid a lot of remarks from people about how expensive this is. But it's not a perfect system; you're still going to get a lot of people slip through the cracks, but that’s alright.

Austin Gray: Just to clarify for the listeners: you mean $999 and not $99 per foot, correct?

Julius Mary: Right!

Austin Gray: Perfect! I just wanted to clarify that.

Julius Mary: I do believe qualifying leads is crucial. I agree 100%. We do that too now because we'll get calls just to remove one tree. It's like people are looking to spend a couple hundred bucks, and it's just not worth it with the volume that we have and the size of jobs that we do.

We state a minimum too, and so yeah, I think there's a fair amount of getting to that point. In the early days, you probably just want to—there's some value in just getting your first job—but once you get established, I agree with that. I would say in the beginning, keep your prices a little lower to get some jobs and some experience under your belt.

That goes a long way in helping you be able to sell the service. Knowing what you can do and what you can't do, and being able to see things on the job that might be potential issues or a little tougher to do... it is very important to get a few jobs under your belt in this service specifically. I think you understand this too; it's way easier to sell something that you actually understand and believe in. It's hard to sell something that you've never done before.

But once you get a few under your belt, then of course, it makes everything a lot easier.

Austin Gray: Sweet! Well, thanks for being on again, Julius.

Julius Mary: Thanks for having me! I'm hyped to be on again and keep riffing it up. We've got a lot of good stuff to talk about, and I think this is going to help a lot of people.

Austin Gray: Yeah, definitely! So if you're listening to this podcast, just let us know—Julius is active on Twitter, I'm active on Twitter. I'm @theownerop and Julius is @JMVenturlog, right?

Julius Mary: Yep!

Austin Gray: So reach out to us on Twitter and let us know what other topics you'd like us to cover. At a minimum, we're going to dive in together again on a collab episode on five-star reviews because he and I both see eye to eye on that.

Thanks again for joining! You've heard it from Julius, the man himself, who generated $60,000 this year with his Christmas light business on top of his pressure washing business. If you haven't checked out the first episode with Julius, go back and listen to that episode where he shares how to start a pressure washing business, his story behind starting this business in college, and then wrapping up this year at over $200,000 in revenue.

That was a good episode! We've also got some good ones coming up here with Bod, the dumpster rental guy from Twitter. He's going to talk all things dumpster rental, so make sure to stay tuned on that one.

Don't forget: work hard, do your best, and never settle for less. Thanks for joining the OWNR OPS podcast! We'll see you in the next one!

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