Austin Gray: Hey, welcome back to the OWNR OPS podcast! I'm your host, Austin Gray, and in this episode, I’m hosting Brian from the Diesel and Iron YouTube channel. If you follow any excavation channels on YouTube, you've probably come across Brian's Diesel and Iron channel. He creates a lot of educational how-to content in the excavation world, and he also runs a service-based excavation business himself.

So in this episode, we get into how he thought about growing the channel, whether growing a YouTube channel is a worthwhile endeavor, and we get his thoughts on actually growing an excavation business as well. Finally, at the end of the episode, if you stick around and listen to the whole thing, I'm doing a giveaway! We talked a lot about how to optimize your video setup in the field if you're doing work with heavy equipment and filming with things like iPhones and GoPros. So make sure to tune in to the full episode and enter into the giveaway! I will be sending one lucky winner a lot of camera equipment for filming YouTube videos in the field.

With that, let’s jump into the episode with Brian Furness from Diesel and Iron. I’m yeah, welcome to the show!

Brian Furness: Hey, thanks for having me on, man! I really appreciate the invitation. This is cool!

Austin Gray: Yeah, I like to keep it raw and open. We were just talking YouTube, so it’s like, I came across your YouTube channel. Can you share right now? You have what, is it 59,000 subscribers? Right around there?

Brian Furness: You know, it's one of those things where initially, when you start up the channel, every subscriber, you're like, "Yes! Yes!" And you kind of reach a threshold where you're just like, "I think I’m around 50." So yeah, I think we're between like 57,000 and 59,000 right now. I haven’t checked recently. So yeah, we’ve got the Diesel and Iron YouTube channel that is my primary channel that I personally run and own. And then I also create content for Fusible, which is a publishing company within the equipment space. I host their show for them on YouTube called The Dirt, and it's found on the Equipment World channel.

Austin Gray: Oh fantastic! That’s incredible! So how did you get into the content game?

Brian Furness: So I’ve always kind of been drawn to content creation. Going back to when I was in high school, I absolutely nerded out whenever we had these video projects. You got to get on and use Windows Media Maker, and you’d throw together a little goofy video. It was always a lot of fun for me. I’m not artistic at all; you give me a pen and paper or paint, and it's like a child is doing a project. So I have the artistic love but have never been able to be artistic in other ways. Video creation and photography have always been something that I could get into, and I feel like I can actually be creative and create something worth showing.

Long story short, I have been in the industry for about 15 years now; I’d have to think about that. I was working selling equipment and happened to get cut from my equipment dealership job and was kind of fumbling through what I wanted to do next. I saw this need for content around our industry. There were a couple of successful channels that I followed, and I thought I could absolutely do that. So that’s when I started Diesel and Iron. It started as just me going out and filming construction equipment because that’s what I like to watch. I like watching stuff run.

I was talking to a young kid on the job site one day, and he was new to the industry. I told him what I was doing, and he said, "Man, if there was just something out there that could kind of guide people on what to expect..." He said, "I got into this industry; I didn’t have any relatives or friends that were in the industry. I had no idea what to expect or what skills I should get. Any guidance would be helpful." And so that’s where it kind of clicked. My wife, I have to give her credit, had also been kind of hounding me. She said, "You know, you’re a really good teacher; you ought to do something in the vein of teaching." So between the two of them, it kind of clicked, and I was like, "I’m going to go create a channel that teaches guys and girls how to get into the industry."

You know, not only setting expectations but also covering basic topics: what can you expect to make? What does a day in the life look like? What are some basic skills? It's really morphed into what Diesel and Iron is now, which is my goal is if you really go through the content on my channel, you’ve at least got a decent foundation for getting into the industry, getting some decent skills under your belt, or at least kind of knowing what you should really focus on when you start getting into those machines. From there, it’s just kind of morphed into this beast that it’s become.

Austin Gray: Yeah man, well it’s been cool to watch your journey. Like I said, I came across your content because I follow… Well, basically like, I get up early, I do all my work before my wife and daughter wake up. I run this business here where we’re actually offering forestry, dirt, and snow removal services here in Colorado. Then I come home, hang out with my wife and daughter, and at night what I do for fun or to kind of wind down is watch YouTube videos. That’s what I do before I go to bed.

Brian Furness: Yeah, absolutely.

Austin Gray: And I like doing that rather than watching TV. My wife just can’t understand it. She likes watching her shows, but I’m like, "I just want to learn something!" Right? I want to get better at my craft.

Your videos popped up on my feed, and I came across you because you had, I think it was an excavator operator tips video, like how to operate an excavator. I was trying to find that before this video, but I think you had almost like, I don’t know, 750,000 views or 730,000 views on that, if I remember correctly. Where did you start in this game? How did you think about creating your first pieces of content?

Brian Furness: So honestly, I would love to say that there's some magical story behind that, but it has literally just been me fumbling my way through it. My first video that I made was actually driving away from that job site with that guy on it. I went, "You know what? I'm going to make a video on the way home." So one of my first true Diesel and Iron style videos that I did was "What to Expect Getting into the Industry." I was driving down the road; I threw my cell phone up and hit the record button, and as I’m driving, I just started chatting about if I were getting into the industry today, what would I want to know?

What would I kind of want to have the curtain pulled back so that I don’t go into it and think, "Well, I really wish I would have known that," or "I would have made decisions differently?" That was kind of my goal.

From there, it just kind of morphed. I kind of started with the idea that I'm a very linear thinker, and so I really started with this idea that you’re going to watch my videos in succession. I’m going to walk you through getting into the industry; then I’m going to start teaching you basic skills, then I’ll start teaching you advanced skills. So that’s kind of the logic and the thinking behind how I started.

Then it turned into really realizing how people ingest content on YouTube. It's just rapid fire; whatever comes at you, people are going to watch. So it’s morphed now into, as I think about topics, I kind of make a mental note: "Hey, I need to go cover that one at some point." I try to do it on the job in real time just because that’s going to be the most practical application and the most realistic application.

But then there are other topics where it’s probably going to be three years before I'm in a loader again on a regular deal, so I’ll go find someone with a loader, and I'll go simulate this thing so I can show you what I'm doing and how I'm utilizing the machine.

Recently, we’ve come into possession of a GPS system, so I’m starting to put out more content around GPS because, as you know, more and more in this industry you're getting exposed to GPS. If you have no experience, that’s a really deep pool to step off into. If I can at least get some basic fundamentals down for people, it doesn’t matter whether you’re using Trimble or Topcon or Unit Control or anybody else. If you understand the fundamentals, you can go apply those to that system; you’re just learning a different user interface.

So really, that’s been my goal: trying to give people some kind of high-level knowledge that we can gradually, over time, drill down deeper. As your skill set increases, I want to have videos that cover the advanced stuff without leaving behind the guys that need the basics.

Austin Gray: I love it, I love it! So if you were telling a guy—let’s say a guy has a dirt work company—and he wants to create videos for YouTube specifically for the YouTube algorithm, what are three things that you’d tell that person to think about?

Brian Furness: So first of all, I’m going to tell you, don’t start an educational YouTube channel. It’s funny; when you start to get to know other YouTubers in this space, it’s a relatively small community. You naturally bump against each other and start to shake hands. When looking at their numbers of earnings and my numbers of earnings doing an educational style channel is not the way to go.

What really drives YouTube algorithms is view time, specifically duration of the view. So it's funny: Mike Simon from Dirt Perfect, if you're familiar with him, he and I were chatting, and he will intentionally do things in his video that he knows are wrong. He does it because he says those are the money generators.

Everyone on YouTube, as you know, anyone with a YouTube channel knows people have to share their opinion—they cannot not let you know that you did something wrong. So he’ll intentionally, like, act like he’s cross-threading a bolt, and he’ll leave it there for the video. Afterwards, he’ll go back and fix it because he knows there’s going to be about 50 people in the comments that are going to tell him he cross-threaded that bolt and if he was on their job, he’d be fired. Blah, blah, blah, blah, blah.

So if you can do things that really get audience interaction and keep their attention—even if it’s hate—that’s what drives views. That’s what drives the algorithm.

The biggest piece of advice I give anyone is just, like our industry, you better come into YouTube with a thick skin because a lot of times it’s those hate comments that are really going to drive the performance of the video. The algorithm goes, "Whoa, if all these people are commenting and engaging and they keep watching because they all want to see him clang the bucket again, this must be a really good video," and that’s what really pushes it.

Austin Gray: Do you operate heavy equipment and want to grow your business online? Check out Bearclaw Media! For those of you who have been listening, this was formerly Land Service Marketers. We just decided to brand it all under the Bearclaw brand since we've already been building all the social media accounts.

So, what is Bearclaw Media? We offer digital marketing services for contractors throughout the U.S. in the heavy equipment industry. Think land clearing, excavation, snow removal, and septic install. If you're doing any of those operating heavy equipment and you have a high ticket order value, Bearclaw Media could be right for you.

If you want somebody to handle all your social media management and if you want somebody to bring you more leads to help you grow your business, then Bearclaw Media is the exact service that we've used to grow Bearclaw Land Services. We’ll implement the exact same strategy into your business. You’ll get a dedicated account manager. All you have to do is upload photos and videos from the field of your equipment into a shared iCloud album. Visit gobearclawmedia.com, and we can handle it from there.

Austin Gray: So when you started, was your business model specifically revenue generated from YouTube ads or however they do it for paying out creators?

Brian Furness: Yeah, so that was the big dream, right? I had this magical aligning of the stars that allowed me to create my channel. Because I got let go during COVID, and because of COVID, if you remember, there was a lot of money out there for people who were unemployed because of Covid.

My wife and I, I was in equipment sales beforehand, and anyone that’s been in sales knows that that’s a very cyclical business, and you better stock some money away because there are going to be some lean times and some times of fat and plenty. So we had a nice little nest egg stored away anyway, plus we had all of this COVID money coming in.

I really went at this hardcore with the idea that I’m going to have YouTube pay my bills; I’m going to become this rich and famous YouTuber. It’s gonna be incredible! And that’s where we get back into don’t start an educational channel because what happens with my videos is people come on, they skip through the video to figure out whatever little nugget of wisdom they’re looking for, and then they click off of the video.

So my performance is pitiful on my videos. I want to say my average view time is like under four minutes because people come and find the nugget. So what I very quickly found out is YouTube is not going to pay the bills.

That’s where I had sold a skid steer and a bunch of attachments to a guy that I became really good friends with—he is now my business partner, Rick. About the time I started up this channel, I called Rick up and said, "Hey, I need some supplemental income. Do you want a freelance operator, someone that you can get off the books when you don’t need them, but when you need them, it’s going to be beneficial for both of us?" He was all about it!

So I started working with him, and that’s where we used to create our content. It actually morphed into—we found out really quickly that we worked extremely well together. You know everyone’s been on one of those job sites where you just click with somebody? You don’t have to communicate verbally; you can just, by even looking at what the other one was doing on the job, you just knew how to fall in line and help each other.

So we became a powerhouse between the two of us that we could knock out some really big jobs with just two people and a couple of pieces of equipment. It morphed into more of the income coming from the jobs we were doing, and as a result, my YouTube channel has become more about a thing of passion. I love this industry, and I want to give back to this industry.

So really, the main driver, if you really distill it down to what it’s become now, my main motivation for the YouTube channel is purely to give back to the industry and to encourage more people to get into it. Because to be totally honest with you, my YouTube channel does not pay the bills. I'm under $1,000 a month in revenue off of the YouTube channel with 50,000 subscribers.

So it's definitely not paying the bills, but it is really rewarding and fulfilling when you get those comments that roll in regularly of, "Oh, this has been so helpful! I’ve been struggling with this for so long!" Or, you know, the ones that really hit home are, "I had one comment in particular that my teachers, my guidance counselors, my parents are all telling me that I have to go to college to be successful. Thank you so much for putting this out there! I’ve chosen to go into the trades, regardless of all of those people telling me I was going to fail." You know, that’s where it’s like that's what pays my bills internally for me.

Austin Gray: Yeah, no doubt about it! I’m so thankful that you’re open and transparent with this, Brian, because I believe that there is massive opportunity in the trades. This is sort of like why I started my podcast and why I started being open on the internet with, "Hey, here’s how we’re growing our business, and you can do this too if you just follow these kind of three, four, five, six, seven things that you could do as kind of a savvy Gen Z or millennial person who knows how to operate a phone, take videos, and use Google My Business to set up a website."

Things like that that our baby boomer competitors are not doing, and they did not do it in their business. Yes! So that’s where I saw opportunity! I’m really thankful that you brought up the whole YouTube thing because I see so many Gen Z people out there like, "Yeah, I just want to get in the content game, and I want to be a YouTuber." Right?

And it’s like, “Well man, I’ve talked to people who have— I’m not going to name any names—but I’ve talked to people in the forestry mulching industry, guys who have big channels, and he’s like, 'Dude, my best month was like $8,000 a month,'” and it’s like, "You can make that in a day on a dirt work or a forestry job, you know, on some of these projects."

So why not just go build the business? For any of you listeners who are listening to this, I want you to take that to heart. You're hearing it straight from Brian; he’s got almost 60,000 subscribers on YouTube. I’m not saying that some guys don’t hit it big, right? But the reality is—

Brian Furness: Oh, there absolutely is big money out there, but don’t think for a second that that’s the norm and that you’re going to go get that. And it kind of comes back to that whole tech crunch mentality where it’s like, "Dude, everybody was talking about how to go start an e-commerce business or a drop shipping business, things like that."

And it’s like, that was the sex stuff online whereas right now, I think like my whole mission with this podcast is I want to showcase people that you don’t have to go do that stuff. You can do something in the unsexy services or trades, and operating equipment is pretty freaking fun too! And if you can make money doing it, oh absolutely!

Brian Furness: Yeah, absolutely! And I will say too, you know, as much as I like to play the super humble role, "I only do this for the likes and shares," it’s a business like anything else, right? So when it became clear that YouTube itself wasn’t going to pay the bills, other opportunities present themselves.

For instance, like we were talking about before the podcast, you know, through the YouTube channel and kind of getting myself out there and my personality out there, that’s how I landed the gig with Fusible hosting The Dirt for them. They needed someone to host the show; they said, "Hey, you’re really well spoken. You’re really knowledgeable in the industry. Would you want to do this?" And that’s a paying gig that I was able to get specifically because of the YouTube content that I was putting out there.

I’ve gotten involved with multiple industry contacts that either have me creating content for them, so I’ve got a little production company off to the side that is a spin-off of everything that I’ve learned in the YouTube space. So I’m getting paid for content production. I have a relationship with Chevron where they pay me to go and be a personality for them as Brian, the authority from Diesel and Iron.

I mean, there are other ways that you can utilize and leverage the YouTube channel to where you can make really good money. But it is a common misconception that everyone’s going to be a YouTube star and YouTube just throws off this incredible revenue. Very few people make that kind of money, and it does not come easy. It is a very long process unless you just magically hit the algorithm just right, and you’re one of these channels that blows up in the course of four months.

Austin Gray: So what I want to focus on, Brian, is like what have you learned in building this YouTube channel that could help our listeners? If you repost this on your channel, totally cool! You can use any of this content, but our listeners as well— a lot of our listeners are 25 to 44-year-old males who either have started a business in services or trades, or they are looking to start a business.

So my whole deal is I come from a marketing background; I want to figure out how to market my business best, and I think our listeners could benefit just from learning some tips and tricks. What have you learned about the YouTube algorithm that if somebody wanted to market—if I wanted to go market Bearclaw Land Services on YouTube—what are just like several things I should be thinking about as I create those videos?

Brian Furness: So there’s a handful of things that I’ve learned. First of all, as we talked about, we’re kind of coming up against a bunch of the baby boomer generation. They have no idea how this stuff works, and their idea of doing any sort of social media marketing is to take out the cell phone, take that really grainy picture from eight feet up in the air because they’re holding their phone up, and it’s just the most bland, drab-looking shot or quick video that does nothing for anybody.

I mean, it really doesn’t, and it makes them feel good because they’re on social media, but it doesn’t really do anything. So what I would say is the biggest thing you can do is think about how you want to present yourself online because your customers will go find this stuff. They are immediately—this is their first impression of you.

You know, they may have spoken to you on the phone, but if they turn around and find you in a video that’s like dogging on the competition or doing some shady stuff on someone else’s job site, I mean, this is the impression you’re putting out there for your customers. What I would highly encourage guys to do is you don’t need any fancy camera equipment.

That was one thing that I would say in hindsight was a mistake: I went and invested in a fair amount of really nice camera equipment. At the end of the day, people in our industry or customers don’t really care that you’ve got a $5,000 camera setup and you’ve got a $1,000 gimbal that you’re carrying around and this really nice drone that you’re flying. No one cares! As long as you’ve got decently framed shots and spend a little bit of time doing a little—not crazy, but doing a little color grading just to kind of spruce it up a little bit and give it some life, that’s going to give you the visual appeal you need.

The next biggest thing I can tell you is take the time to have decent audio. There’s nothing more distracting in a video than having a crazy amount of wind noise or the voice fading in and out. Yes, exactly! Or you’ve got the voice fading in and out because as you’re rotating your camera around, the microphone’s all over the place.

You can go and get a decent lav mic, and for those not familiar, that’s the one that clips onto your shirt and sits right there. You can get those under $200 that are really good quality. Take the time to actually get good audio in your videos because now you have a video that’s not distracting, and it’s not going to be rubbing your face on sandpaper to watch. It’s enjoyable!

From there, I would absolutely let your personality come out. I mean, that’s really what video production lets you do. It takes you from being Bearclaw Excavating or Bearclaw Industries, and it turns you into a person. You know, I’m not anything outdoors Excavating; I’m Brian. When I show up on a job, my customers know me as Brian, not the representative of anything outdoors.

That’s going to do multiple things for you. First of all, it’s going to help you land more work because people want to work with people; they don’t want to work with a company or a corporation. They want to work with a person.

It establishes trust before you even show up on the job site because they already know who you are; you’ve put yourself out there, and you’re showing everyone. It’s funny; still to this day when I meet someone that has watched the channel, they're like, “Well, you’re just like you are on your channel!”

Yeah, like we’re content creators; we don’t put on a face when we do our videos. All we’re doing is hit record on a camera that’s recording us being us. So that’s really going to have the same impact on your customers because if you’re a quality stand-up individual in your videos, that’s going to establish that trust with your customer before you’ve even set foot on the job.

The third thing it does is it really allows you to showcase truly what you do and the quality of your craftsmanship because if you’re putting out that content, your customers are naturally going to start watching it. I can’t tell you the number of times I’ve had people that are totally outside of our industry that watch a video and comment, "This is fascinating! I never knew what went into this!" So if you’re putting out really quality work and showcasing that work on your channel, your customers are naturally going to see that and go, "I don’t care if that guy’s a little bit more expensive because I know the stuff that’s under the ground that I can’t see is going to be put in the right way so that I don’t have to come back and repave to have it done five years down the road. This guy does solid work all the way around! If he’s $1,500 higher than the next contractor, it doesn’t matter; I’m going with him."

Austin Gray: I love that, man! I love that!

Brian Furness: Striker Digital specializes in SEO services, specifically for local service businesses. Bod and Andy, the two co-founders, have helped me get Bearclaw Land Services to the number one search result on Google inside my state for my specific search term. If you want to learn more, visit strikerdigital.com. That’s S-T-R-Y-K-R-Digital.com.

Austin Gray: That’s something I’ve been thinking about too as we build our Bearclaw Land Services channel. It’s like, yes, you have to think about the fact that your customers are going to see this, and you have to plan for that, right? The customers you’re actually doing business with.

So something I’ve been thinking about is we’re committed to delivering five-star service. I want to hire and build a team of quality stand-up people. It’s my job to go showcase our team and like the dedication that they have to becoming the best at their craft. And so that’s been really fun to get the team involved as well.

Do you have any sort of script or framework that you follow whenever you create a video?

Brian Furness: No, we go out there. So when I—and this is where you kind of have to separate—now that we’ve started doing more vlog content, you kind of have to separate my channel into the vlog side and the educational side. On the educational side, there’s not really a plan outside of, you know, if I’ve picked a topic. Like I did one the other day where I was talking about points and lines and surfaces in GPS. So I went out and bought some styrofoam balls and some skewers and tissue paper so that I could build a little model of what our job site would be and then I overlaid the tissue paper to represent our surface to kind of show you how those interact. That’s about the extent of planning that I do in a video.

But I’ve gotten to where I just hit record on the camera here and just roll with it. And sometimes I may get into a little spot where I’m not sure where to go next. The beauty of editing is you kind of learn as a content creator. You don’t have to push record and stop and get all flustered and everything. I’ll literally give myself a two-second silence and then pick right back up where I wanted to leave off and roll like it never happened because you can do a quick cut there, cut that out, and then you’ve got whatever content you want to be presented.

It’s already there. So that’s how I do my educational videos: I generally just throw the camera on and start rolling. If I think of something after the fact, I’ll again hit record, throw in my little snippet, knowing that I can go back and cut that into my video later.

When it comes to the vlog, typically what we try to do, you know, when it comes to vlog content, people really want to see your personalities and interactions. So I try to record a lot of times. There are two things I try to capture: one is kind of the overall scope of what we're doing. I’m kind of a nerd, so I find myself recording too much of the work that’s taking place. I know that the majority of people out there don’t necessarily want to see me running a skid steer for 15 minutes to smooth out this one area of the yard. They just want to know that’s what I’m doing and see me run the skid steer for a minute.

So I try to capture the kind of overall scope of work, but then really what I try to capture is when Rick and Ethan are on the job site—the banter back and forth—because that’s where the trades are fun!

I mean, in all honesty, running equipment’s cool, but running equipment solo on a job all day long gets really old really quick. What’s fun is the fact that you’re out there giving each other all the time. You’re constantly ragging on each other; if someone makes a mistake, you absolutely call them out on it and give them a hard time about it. That’s how we show love in this industry, and so to kind of showcase that, it lets your audience really get to know you, your crew, and your dynamic. Now they’re emotionally invested; now they’re going to watch because it’s really cool to see what you guys are up to, and it’s hilarious to watch you interact!

Austin Gray: Dude, that is the best part about being in the trades! It's so similar to sports, and it’s so similar to a locker room. It’s like your goal on every project as a team is to be the absolute best that you can be, and if somebody's dropping the ball, you call them out. Like nobody takes it personal!

Brian Furness: Yeah!

Austin Gray: Your ego may get hurt a little bit, but if you do that to somebody else on the job site, you’re basically opening up the door for them to do the same thing back to you!

Brian Furness: Exactly!

Austin Gray: Nobody is above the board, right? If you're on the job site, you better be sharp, and you better be tuned in, and you better be delivering your best. And if not, what I'm trying to build our culture to do—and I think we're really close to doing that—is hold people accountable. Call each other out! If you see me out of line, call me out! Because we’re not going to set a bad example.

I think holding that level of excellence with other people and being able to put your ego aside and be like, "Look, if I’m doing it wrong, if you see me doing something wrong, call me out," but I’m also going to do the same to you because I want you to be the best, because I want us as a team to be known as the best. Right? Ultimately, if we can do that, then we can deliver a great product to the customer.

So, yeah, let’s go back to content, though. How do you—and maybe we could just creatively brainstorm this—how do you capture that in real time? Because people want to see real; they don’t want to see produced stuff, right?

Brian Furness: So, I used to lug around a Sony A7 III with a really nice lens, and boy, I had this big old vlog stick that I’d have to hold way out there because of the lens that was on it. But boy, those shots were just beautiful with the bokeh in the background and everything. And it became such a chore to create content because you're creating these huge files.

Then you’ve got to come home, and you’ve got to offload all your footage. I’m using a really high-end lav mic, so that’s separate audio that I’ve got to bring in, and then you’ve got to match them up in post-production. Because those high-end cameras don’t come out with all of the nice footage, you know, you’ve got to color grade and spend time making the footage look nice.

Now the colors are phenomenal and rich when you’re done, but it takes a lot of time. That’s how I started this thing back in the day. What I found is people don’t care about the camera quality and how beautifully blurred your background is.

What they care about is what you’re doing and what’s going on in your day. So to capture it in real time, we walk around with a couple of GoPros. I’ve got some of those Rode lav mics, and the beauty of those is they can record independently, so we can do just regular independent audio that I can match up in post or you can actually tie it straight into your phone.

What Rick likes to do is he’ll plug it right into the bottom of his phone while he's wearing his lav mic. It’s got the little receiver that plugs in, and he’ll just walk around recording on his phone. His high-quality audio is going straight into the phone.

The beauty of that is it allows you to whip out the camera really quick when there’s something you want to capture, and you don’t have to worry about, "Oh, I put the job on pause for the next five minutes while I go get all of my fancy camera stuff out and capture this moment."

It’s no big deal! In real time, we’ll just pull out the camera. The GoPro is the same way! If you want to kind of take a step up from the cell phone, I’ll pull the GoPro out, and again, that lav mic will plug into the GoPro. Now you’ve got the crispy, nice audio going into the GoPro, but it took you all of 10 seconds to pull it out, fire it up, and hit the record button!

On your lav mic and the GoPro, and there you go! So it’s really easy to whip that out. I may record a whole section of content; I might record for 15 minutes at a time, and then in post, you kind of go through it and go, "Okay, realistically, what is the audience going to care about here?"

Well, I talked for the first 30 seconds to a minute; then it’s me running the machine for five minutes; then I talk for a minute and a half; then I run the machine for another 10 minutes; and then Rick and I have a conversation.

I’ll edit that down to where you get me talking; you'll see 30 to 45 seconds of me running the machine so that you can kind of get the idea, again, like we talked about, the big picture of what I’m doing. Then I’m going to go to that next segment of me talking so that there’s meat; there’s something that’s entertaining to watch instead of just a machine pushing dirt around.

And then I’m absolutely going to leave in that conversation Rick and I have because, you know, two things: One, the banter—that’s what’s fun and enjoyable to watch—and two, a lot of times in those conversations, the audience is in real time discovering what our strategy and plan is for tackling the next set or why Rick is leaving the job because he’s got to go tackle this.

So it kind of gives the audience that bigger picture view of what running a business is like and some of the hurdles that you come across because there are other times where we’ve had conversations like, "Hey, the customer just came out. They’re really upset about this. We need to see if we can address this. How are we going to do this where it’s not going to cost us a ton of money, but we can also appease the customer?"

Because as business owners, we’re running into those situations all the time where, "Hey, the customer really wants this done, and it’s outside of our scope of work. Can we find a middle ground without putting ourselves out a bunch of money?" Those are the sort of things you really want to leave in because that’s what gives people a really good idea of what it’s like running a dirt company.

And that’s when they start to get invested because, you know, as much as it’s not their dirt company, if they’re there for the meetings and they’re there for all of the discussion, well, they’re a part of it! They feel like they’ve got a piece in it, and they're invested to come see how it shakes out.

Brian Furness: One thing you mentioned there was connecting the lav mic to the GoPro. I’ve got my GoPros here. Could you just, for our audience, teach me in real time how to connect the lav mic?

Brian Furness: Sure! Let’s do it!

Austin Gray: I'll pull it out of my backpack too!

Brian Furness: Are we going? Are we opening this up and connecting?

Austin Gray: Yeah!

Brian Furness: So you’ve got a little side door. I will say this: the new GoPro—I think I've got the GoPro 11 now. It took me forever to upgrade; I was on the GoPro 7 for a long time, which it looks like you’ve got, what, a seven or eight?

Austin Gray: I got the 11.

Brian Furness: Oh, you got the 11?

Austin Gray: I can’t see the screen.

Brian Furness: Oh, it is the 11 and I have the 12.

Austin Gray: Okay, perfect!

Brian Furness: They’ve got a new— they call it the media mod, and essentially it’s a shell that goes around the GoPro; the beauty of that one is it puts a front and rear mic on the camera.

So you don’t have the issue of spinning the camera around and having your audio phase in and out. So first of all for the audience—if you don’t want to necessarily invest in a separate microphone, I highly recommend getting the media mod and plugging that in. Then go into your GoPro settings, and there is a way to turn on the front and rear mic at the same time.

And that way, the other thing is if I’m recording a conversation with me and Rick, you know, obviously the camera is either going to be facing him or facing me. It will capture both sides of the conversation.

So you can do that sort of shot without necessarily having to go and invest in a lav mic.

So media mod, highly recommended. If you don’t do the media mod, what you’re going to do is you’re going to take that lav mic, and I’m assuming you’re going to do something like the Rode lav mic where you’ve got a separate receiver.

So it generally comes with two little transmitters—they’re these little square deals that you’re going to peg to your shirt—and you’ve got two options there: if you just hit the record button on your little lav mic itself, it’s going to record internally to that lav mic, and you’re going to have a separate sound file that you’ll have to match up to your video in post-production.

If you just power the unit on, it’s going to transmit to the receiver unit. Rode’s done a really good job where they have a little adapter where you can adapt it out to USB-C, you can do a lightning adapter, and I think they’ve got like a micro USB—I can’t remember what the other one is.

So you essentially put whatever adapter you need to mount to your device. So for the GoPro, going back to your example here, you’re going to put that little USB-C adapter right in. Now the GoPro will read the audio incoming through that port, and it will use that as the audio for the video instead of using its own built-in microphones.

Austin Gray: Can you spell that brand out for me?

Brian Furness: Yeah, so Rode, I believe—oh, this is bad. I think it's R-O-D-E. They are a little spendy; I want to say it was like… in fact, I will tell you right quick. Let’s look it up in real time because I just bought a couple, so I’m going to test them out this afternoon. We’re going to do some road grader footage and create a video related to—we’ve got like a 1992 CAT road grader we use for snow plowing and then gravel road grading in the summer. Josh, our field crew manager and lead operator, is going to kind of go through some of those controls for the old-school way to run a grater with all the levers.

This episode is brought to you by Dialed In Bookkeeping. Ben and his team provide bookkeeping services, job costing reports, and accurate financial information for the home services industry. If you’re looking to keep your books up to date, visit dialedinbookkeeping.com/OWNR OPS. When you use this specific landing page, you’ll get your first three months 50% off.

Brian Furness: This is where I have a problem; I’m a tech junkie and so I always have to have the best and greatest right off the bat. You can absolutely get away with a wired lav mic.

So the lav mic, if you really kind of get into the technical definition, is one of those mics that’s going to pin to your shirt. The true microphone most of the time is an independent standalone microphone so you can get on Amazon and you can order cheapies that will—it’s literally a wired microphone that will plug into your GoPro or to your phone, and that’s a really cheap option to upgrade your audio and just to get into specifics there, what it’s doing is all of that extra noise, whether it’s the wind, the sound of the machine, all that stuff, these lav mics are really directional. So they’re only going to pick up the sound that’s really close to them, and it’s going to kind of quiet everything else down.

That’s why it’s such an upgrade. We’ve all seen the video where you’re trying to talk over a skid steer that’s running full bore, and you cannot hear the guy that’s talking in the video. This lav mic will absolutely help with that issue, and it will give you a lot more vocal clarity.

Now when you step up to one of these wireless lav mics, that’s where these companies have gotten really smart with the YouTube game, and they’ve kind of made this self-contained little unit where it’s the microphone, it’s got an internal hard drive to store those files, or it’s got the transmitter package so that you can send it to the receiver.

So you don’t have to go for the high dollar one; you can absolutely get away with a significantly cheaper one. But I will say there are a ton of benefits for splurging on the Rode because it comes with two transmitters.

So now, like you were saying, if you’re going to go out there and talk to the greater guy, the beauty is I can have one GoPro, and we can plug our receiver in, and now you and I can both wear the lav mics. I can get in The Grater, you can be standing on the side of the road, and we can both be communicating.

Even though you’re not anywhere close to the camera, it’s picking up both of our audio channels. So there’s a lot of times where Rick and I will be doing something in two separate machines or he’ll be my labor outside of the machine. If we throw on those microphones, I can capture that conversation in a way that I wouldn’t be able to do with just the built-in microphone or a single lav mic.

So that’s kind of the advantage of going to the Rode; you get a lot more functionality and capability out of it that you wouldn’t get out of the cheaper option.

Austin Gray: Can you… let’s see, do we have a chat in here?

Brian Furness: Yes, there is a chat.

Austin Gray: Yeah, I’m using this new software called Squadcast, which by the way some of you have been asking about software media. I had one of my friends; he’s starting a podcast in the new year, and he’s like, “Hey man, what’s your video setup?” I’m like, “Dude, just get this—like stream cam! Here’s the software!”

Anyways, we use Squadcast.fm, and I just started using that probably five or ten episodes ago. So that’s why I’m asking if I have chat in my own software.

Brian Furness: Oh, you know what? I’ve been telling you guys wrong this whole time! So I started with Rode mics, and we switched over; it’s DJI!

So DJI has the DJI Mic 2, and it’s this really cool compact deal, and it comes with the transmitter and two receivers, and that’s what we are… and by the way, that’s got a little self-contained pack that has a built-in battery charger in it. So it kind of works like your wireless earbuds do where, as soon as you clip these back into their little slots, it charges them back up!

And you can easily get probably two to three days’ worth of recording out of this whole setup before you’ve got to plug the actual container into a USB port to charge it back up.

Austin Gray: No way!

Brian Furness: I highly, highly recommend that DJI mic! It has been so convenient, and because of the versatility, think about it—so I’ve got one of these for Rick, and I’ve got one of these for myself. So between the two of us, we have four microphones we can throw out there, and then I can pull all of that audio into my video, throw them together, and now you’ve got four completely independent miked-up individuals on the job site.

That is awesome! And the fact that you can get two or three days of charge out of those is incredible! That’s like my arch nemesis—charging! Keeping all this equipment charged! Holy crap, man!

There’s nothing worse than getting to the job site and you’re like, “Ah! The drone’s dead!”

Brian Furness: Yes, exactly! And so that’s the beauty; if you don’t plug them into their little ports in the container, you can get just about a full day just out of the units themselves. But because you can plug them back in their little slots in the little keeper, two to three days easily before I’ve got to go and charge the actual holder.

So it’s a really convenient setup! If you do podcasts, you know if you want to do a remote podcast somewhere, no big deal; just everyone clips on one of these mics. And if you don’t have a camera that can take in the two separate inputs from the two systems, no big deal; I just hit record on each individual unit. I’ve still got all four audios that I can go throw together.

Austin Gray: Do you know Garrett Williams? He’s got a YouTube channel with G & M Outdoors. Have you talked to him yet?

Brian Furness: No, I don’t know that one!

Austin Gray: Okay! He does some cool stuff on YouTube—really helpful content!

Anyways, I feel bad; he had some video on one of his YouTube videos, and they were doing underground utility stuff. I’m like, “Dude, I want to learn, but like I can’t hear your audio!” So I sent him some mics for Christmas, and I feel bad because I bought him the cheap one!

So maybe I’ll have to buy ours and send him a new gift here!

Brian Furness: I have two GoPros and this mic setup in my bag, and that’s all I carry around. It used to be I had a full photography backpack with my main camera, the GoPros, a couple of lenses, microphones—this is just a quick run-and-gun setup that you can easily get everything pieced together within 30 seconds, and you’re ready to record!

Brian Furness: It does have a little dead cat too, which I think is the most hilarious term ever! But that is the little windbreak, so that if it’s a really windy day, this will plug in and cover that little microphone so that you don’t get all the wind noise.

That’s super helpful up here in Michigan; we get some days that are pretty windy, and you’ve still got very usable audio.

Austin Gray: Okay! These are all things that I’m actively thinking through as we build our YouTube channel, and so Brian is gracious enough to share his setup. I want you guys to have quick access to that too! I’ve gone through so many iterations of equipment; I can tell you right now I will save you a ton of heartache if you go this route.

It is just a little spendy; like I said, I want to say that kit’s about $350, so it’s a little spendy off the rip. You know, between the GoPro and this, you’re going to be $700, $800 deep. But if you really think about what that kind of unlocks for you—and really, now that GoPro has come so far, the quality of video and audio that you’re able to get out of that.

I mean, that’s on par with what used to be probably a $3,000 to $5,000 setup. You know, between the camera, the lenses, the standalone lavalier mics, and everything, I mean, that used to be really expensive gear. So to be able to get that quality of content straight out of a camera...

Austin Gray: Dude, too good!

Brian Furness: Yeah! So let’s do a giveaway!

Austin Gray: Are you down?

Brian Furness: There you go!

Austin Gray: Oh yeah! Let’s do a giveaway for anybody listening to this right now. I’ll do a giveaway for all these. You’re going full send! All three of these things plus a lavalier mic set!

So if you want to get into the YouTube... Here’s what we’re going to do: this will be a Merry Christmas for…

And a thank you for all the people—this will be Merry Christmas supporting the podcast and all the people who are supporting Brian’s channel as well.

So let’s… I’m going off the cuff right now. So let’s do a giveaway. So in order to qualify for the giveaway, here’s what you’re going to get. You’re going to get the gecko mounts, you’re going to get the magnetic thing to put inside the skid steer, and you’re also going to get those DJI lav mics that have the transmitter, the one that Brian’s talking about and he recommends.

Okay, I’m going to tell you what you have to do on our side. If you like this content—if you like this content and you want to enter—you’ve got to leave us a five-star review on Apple, on Spotify. You’ve got to like and subscribe to the YouTube channel where we’re posting the podcast on our end.

And then you also got to go sign up for our newsletter at ownrops.com/newsletter. That’s OWNR OPS.com/newsletter. Then, after you do those three things, go to x.com or go to Twitter, follow me at The OWNR OPS, and then send me a DM and let me know that you entered into the contest.

This week what I did is a giveaway for hats and sweatshirts, and people seemed to enjoy that, so I just mailed those out.

What did was this—this is way better than shirts and hats; no offense, your shirts and hats are awesome!

But from a dollar standpoint and what you can do with it, this is way better! So just so everybody knows this, it’s a legit giveaway!

I put all the names in here into this hat; I did it on camera, I drew them out of the hat! So if you do that, you will have a legit chance at winning! I’m not picking friends or anything like that.

So if you want to get the camera set up to go start doing more vlog content for your business, yeah, go do that! Whoever wins, we’ll send you a Gecko suction mount, you’ve got a rare earth magnet mount, and you've got the DJI Mic 2 set up!

Brian Furness: Sweet!

Austin Gray: Let’s do it! I’m going to buy one of those too for us. And by the way, another quick nugget for everyone out there is you don’t have to start with long-form content.

In fact, in this day and age, I would almost say short-form content—those YouTube Shorts, Instagram Shorts—now that TikTok’s about to go away, those Instagram Shorts are really going to take off. That is where a lot of people spend the majority of their time, and we’re finding that Shorts are actually performing better than our long-form content.

But again, I’m the weirdo with my long-form teaching videos. A lot of times, if you post the Short, it will lead to the view coming over to long-form content. So this is everything you need to just fire off Short after Short after Short!

Austin Gray: If you haven’t signed up for the weekly newsletter yet, go to ownrops.com/newsletter. That’s OWNR OPS.com/newsletter. We summarize all the learning lessons from the interviews with the guests on the podcast, and we distill those into short, actionable tips, tricks, tactics, and strategies that you can use to grow your own local service business. Sign up for the newsletter at ownrops.com.

Brian Furness: That's OWNR OPS.com/newsletter.

Austin Gray: Man, I’m glad you brought that up because I want to get into it! I know you’ve got a hard stop. You said at what? 12:30 you’ve got to jump?

Brian Furness: Right at 12:30. So we’ve got about 20 more minutes.

Austin Gray: Yeah, I do want to jump into that short-form versus long-form, and I want to get your thoughts on what you’re saying.

Because we have a backend post-production team who handles all our editing and everything, and they’re like, “Dude, short-form! Short-form! Short-form!” and I’m like, “Yes, I understand we get views, but I think long-form is what keeps people engaged!”

So I want to get your perspective on that. Brian, what do you think about the difference between short-form and long-form? How would you approach starting?

Brian Furness: So I would say, again, because I'm such an oddity, I can't really go off of my performance metrics, but I really think about how I ingest content, how I watch. My wife just consumes content—shorts are like eating popcorn or some sort of a snack.

It’s one of those things where when you find that snack that really hits the spot, you’re going to keep going back to that snack. Where I go with that is if you’ve got a content creator that you really like and they’re just putting out banger after banger after banger on the short-form content, even if you just only ingest shorts, you’re going to keep going back to that one short because he’s just consistent, and he’s got the vein that you really like mining.

But if you incorporate into your shorts snippets from your long-form videos, YouTube has the ability to kind of link it back to where if you click, it’s going to take you to the long-form video.

What I would encourage guys to do is spend maybe 60-70% of your time putting out short content—really good short content. And I will tell you, as a content creator, it is far easier to put out a 30-second clip than it is to make an interesting 15-minute to 30-minute clip. I mean, it’s not even close; it’s very easy.

So if you can put out consistent, really good shorts, but then when you piece together a vlog, take the time to go through and pull out good nuggets from your long-form content and make those shorts. That’s going to help drive people over because, you know, like we all do, you got a guy that’s putting out really, really good shorts, you’re going to naturally go over to his profile, you’re going to check out what other video content he’s got, and you’re not just going to stay on the Shorts tab; you're going to check out his long-form videos too.

So it’s a natural progression because a lot more people are spending more time in shorts than they are long-form content now because we’ve just—TikTok ruined us! We have no attention span anymore! So I think a lot of the viewer viewership has moved to short-form content and that when they want to kind of get past the snack and move to the meal, that’s when they’re going to go find your long-form content.

Austin Gray: It’s so interesting, man, and I want to hear—I don’t know anything about this TikTok thing going away!

Brian Furness: So from what I understand—and this is where I haven’t done a whole lot of actual reading on what’s going on—but as most people know, TikTok has kind of been in the news recently because at the end of the day, it’s a Chinese company behind it. The big panties-in-the-twist situation is that they’re harvesting data from all of the U.S.-based users and sending it back to China so that China can use it for whatever they want to.

Let’s not worry about the fact that every freaking platform you use out there is doing the exact same thing, and none of it’s staying here in the U.S. But whatever—whatever, old man rant aside—Congress basically has said, “We are banning TikTok in the U.S.”

How that’s actually implemented, I'm not sure at this point. I don’t know what that looks like. I’m sure it’s one of those things where if you go through a VPN, if people are familiar with that, you might be able to bypass some of the blocks on TikTok and still continue to use it.

I venture to say that most people don’t have the tech savviness to really go that route, and so for all intensive purposes, it sounds like TikTok is going away. All of that content, and this is where I’ve been an old man from the beginning—I was like, "I’m not getting on TikTok!"

I feel for the people who have gone and established these huge TikTok accounts, and all of that work can go away in an instant! It is going to go away because all of that audience is going to migrate most likely to something like YouTube Shorts or Instagram Shorts.

There may be another platform that kind of rises from the ashes of TikTok. I have no background on this, but I’m going to make a wild guess that Elon is going to optimize X for short-form video!

Brian Furness: Oh, you know he’s going to market the snot out of it and say it’s the best and greatest!

I will say this; it kind of brings up another point of discussion that I think is important for all of those YouTube fanatics that think they’re going to make it rich: Don't ever make your entire living dependent on YouTube or any social media because it is not uncommon for Google, as the parent company of YouTube—it’s not uncommon for Google to decide that for whatever reason, you’ve done something offensive on your channel, even though it’s been established for ten years, you have a million followers, and this has happened repeatedly!

If you go back and really look, this has happened all the time. Million-plus followers making crazy amounts of money off of the channel—one thing happens, YouTube says, “Your channel is now shut down. Done!”

That can happen to anyone at any point in time. So I will say to anyone listening that still is convinced they are going to become the next YouTube sensation and just make millions off of YouTube, you better diversify! You better look into other revenue streams because even if you do tap the magic vein, it could go away at any point in time, and you’re left with nothing!

Austin Gray: Yeah, you’re at the mercy of somebody else—an algorithm! That's the best part! You can’t even get a hold of a person!

It’s an algorithm, and then if they nick you, who are you going to get a hold of? It’s Google! I mean, look, it happened to us with our Instagram account.

I’m literally building a—I’m doing a forestry excavation and snow removal company, and I’m paying an agency to help us manage our social because it's like—and I talk about this, but I do believe that hiring and delegating things to others who are professionals at what they do is wise! It takes so much time!

And we—you know, for the last two years, we’ve developed a Facebook; we’ve developed an Instagram; we developed—we’re starting to work on YouTube now, as I’ve mentioned. And we didn’t have a crazy amount of reach or followers on Instagram, but we did have some. All of a sudden, just one day it was gone, and I'm like, "Why?"

And you never know! Like we don’t know why—we’ve all reached out! I tried to—like, I never get any answers!

Brian Furness: Yeah!

Austin Gray: So you’re at the mercy of somebody else, and that is a very important thing that you bring up. Never put all your eggs in one basket!

Sure, you can leverage these platforms to get more exposure, but you shouldn’t be relying on that as your sole source of income!

Brian Furness: Yes! This industry is way too... just flash in the pan! Things can happen and change within 24 hours. You can go from being on top of the world to, "What am I going to do now?"

Austin Gray: Well, we are getting to the point to where I know we’re going to have to start wrapping up. If we jump down another topic, we might go down another 10 or 15-minute rabbit hole!

Brian Furness: Absolutely!

Austin Gray: Brian, this has been so much fun! It’s great to get to know you!

Brian Furness: Yeah, this has been a blast! I appreciate you having me on! I would say absolutely, if you have repeat guests, I’d be down to do another one down the road and tackle some more topics! That’s the thing about being a content creator in our industry is there are multiple conversations to be had: there’s the industry side, and then there’s the content creation side, and then there’s even if you go down the path of sponsorships and what that looks like.

There are so many facets of this that you could go explore.

Austin Gray: Absolutely! I’d love to have you back on!

The most natural way to start this conversation was just to get you to share some YouTube tips, and I believe that you’ve shared some very valuable things to help our audience.

And if they’ve got a service business in trees, forestry, land clearing, excavation, or snow removal, it doesn’t really matter what service you’re providing! If you’re operating heavy equipment, one thing I have found out is people do like watching heavy equipment online!

Brian Furness: So go leverage that! We’re all little kids at heart! Everyone’s a little kid at heart! My favorite videos as a kid were literally watching a loader load a dump truck, and my mom says she just had to repeat it—it was like a VHS she would put in, and it would just load and go, and I would just watch it all!

Austin Gray: Do you ever watch “There Goes a Bulldozer?”

Brian Furness: I don’t know if I did!

Austin Gray: There Goes a Bulldozer! There Goes a Bulldozer was awesome! It was this guy that goes to a job site and is going through all the different pieces of equipment and gets up in a tower crane… Same thing! When I was a little kid! Over and over and over and over again!

So I got it for my kids, and I still sat down and watched it with them even though I’m in the industry. I’ll still sit and watch There Goes a Bulldozer!

Brian Furness: Absolutely!

Austin Gray: I posted some grader stuff yesterday from some of our content on Facebook, and a friend from high school reached out! I hadn’t talked to her in a long time, and I guess her son had the phone. She was like, "Oh, he was watching it!" and it was like "Nice job!" or something like that. So it’s like, "Man! That’s awesome!"

Kids just love construction equipment! What else would you share, Brian, with our listeners? Like if they’re in the dirt game, if they’re in the excavation world, like what are some tips that you have just for starting a business in this industry?

Brian Furness: Oh man, there are so many directions you could take that. The biggest tip I would tell you is be ethical and honorable, and do quality work. That’s one of the things that I think the trades still is fighting—the old contractor mentality of pulling one over on the homeowner and doing the bare minimum possible.

Obviously, the trades have come a long way, and I think there has been kind of a return of the pride to the trades over the last 10 years or so, but still, we’re fighting a lot of that old-school mentality.

So I would always tell everyone, go out there to kill it! Don’t go out there to do the bare minimum and collect a check!

Austin Gray: I love that! I love that piece of advice!

And with that, we’ll go ahead and wrap up this episode! Brian, once again, thanks for being on the show! It’s Brian Furness with Diesel and Iron. Go check him out on YouTube! You can just search Diesel and Iron.

Brian, where else can they find you online or anything else related to what you’re doing?

Brian Furness: See, you had me on here talking about social content; I’m the worst social guy ever! I think we’ve got an Instagram account that we kind of half-ass post to occasionally, but really, YouTube is my space.

I’ve kind of just owned that because of the style of content that I do and my kind of personal goal. It’s not to become the biggest, most famous YouTuber, social media influencer; it’s really to promote the industry and teach. So really, YouTube is where it’s at. I would say that is your best way to get a hold of me or to interact with me or to see any of the content we’re putting out there.

Austin Gray: Awesome! Well, once again, listeners, thanks again for listening to another episode of the OWNR OPS podcast! If you haven’t already, go leave us a five-star review if you are enjoying this type of content.

Now I’m all like messed up! I’m sorry! My earbud just died and it went to my speakers, and that’s why you’re getting the feedback! In fact, let me—

Brian Furness: Dude, this is like the perfect outro for content creation!

This is what content creation is! You have a plan; it’s supposed to go perfectly, and then right at the end, everything goes haywire, and it totally throws you off your game! Welcome to content creation!

Austin Gray: Seriously! Y’all are seeing how bad my ADD is! I don’t know if y’all have ever had this before, but you know when you’re talking with a truck Bluetooth to somebody and they’ve got echo on their end, and you’re talking and you hear your voice? You’re like, “Oh my gosh! I can’t even focus on what I’m saying!” Maybe that’s just me! Does that happen to anybody else out there?

Maybe I’m the only one!

Anyways, I was dialed in on that one, but yeah, thanks again for listening to this episode of the OWNR OPS podcast! If you guys have listened to this podcast before, you know what the outro is going to say!

So I’m going to ask you to leave us a five-star review on Spotify; on Apple, like and subscribe to the channel, and go sign up for the newsletter because we send a weekly newsletter where we summarize all the tips that Brian talked about, and we’ll send that to you on Saturday mornings!

I’m still hearing my voice!

So, thanks again for listening, guys! Don’t forget: Work hard, do your best, never settle for less. We’ll see you guys in the next episode!