Privacy Policy

1. Introduction

Welcome to the website operated by Gray Online, LLC, a Colorado limited liability company doing business as OWNR OPS ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit or interact with ownrops.com and any associated subdomains (collectively, the "Site"), our podcast (the "OWNR OPS Podcast"), our community platforms (including Skool), our social media pages, our email communications, and any other digital property we operate (collectively, the "Services").

This Privacy Policy is designed to comply with all applicable federal, state, and international data privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), the Colorado Privacy Act ("CPA"), the Virginia Consumer Data Protection Act ("VCDPA"), and other applicable state privacy laws. To the extent required by applicable law, the more restrictive provision governs.

By accessing or using any of our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of our Services immediately.

2. Categories of Information We Collect

2.1 Personal Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our Services, including but not limited to:

• Identifiers: Full name, email address, phone/mobile number, mailing address, company name, city/state location.
• Business Information: Business name, type of equipment owned, average monthly revenue, type of work performed, business constraints, business goals, timeline for services, referral source.
• Communication Data: Information contained in emails, contact form submissions, application forms (including the OPS Accelerator application), coaching inquiry forms, and other direct communications with us.
• Payment Information: Billing name, billing address, and payment method details. Note: We do not directly store your full credit card number or banking details. Payment processing is handled by third-party payment processors (see Section 5).
• Account Credentials: Username, password, and account preferences if you create an account with us or on any of our community platforms.
• User-Generated Content: Posts, comments, reviews, testimonials, and any other content you submit through our community platforms, social media, or directly to us.

2.2 Information Collected Automatically

When you visit our Site or interact with our Services, we and our third-party service providers automatically collect certain information, including:

• Device and Browser Information: IP address, browser type and version, device type, operating system and version, screen resolution, unique device identifiers, and language preferences.
• Usage Data: Pages viewed, time spent on each page, links clicked, referring/exit URLs, date and time of access, scroll depth, and navigation paths.
• Location Data: Approximate geographic location derived from your IP address (city/region level only; we do not collect precise GPS coordinates).
• Cookie and Tracking Data: Information collected via cookies, web beacons, pixel tags, and similar technologies (see Section 4 for complete details).

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., Google Analytics)
• Advertising partners (e.g., Meta/Facebook)
• Community platform providers (e.g., Skool)
• Scheduling and booking platforms (e.g., Calendly or similar)
• Email marketing platforms
• Publicly available information from social media profiles

2.4 Sensitive Personal Information

We generally do not collect sensitive personal information as defined under CCPA/CPRA or the Colorado Privacy Act. In the rare event we do collect such information, we will provide additional notice and obtain consent where required by applicable law.

3. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

3.1 Service Delivery and Operations

• To provide, operate, maintain, and improve our Site, podcast, coaching programs, community platforms, and related Services
• To process applications for our OPS Accelerator program and other coaching offerings
• To facilitate communication between you and our team
• To process transactions and send related confirmations and invoices
• To provide customer support and respond to your requests and inquiries

3.2 Marketing and Communications

• To send you newsletters, marketing emails, promotional content, and updates about OWNR OPS offerings (subject to your opt-out preferences)
• To personalize your experience and deliver content tailored to your interests
• To administer contests, surveys, promotions, or other features

3.3 Analytics and Improvement

• To analyze website traffic, user behavior, and trends for research and improvement purposes
• To measure the effectiveness of our advertising campaigns and marketing efforts
• To develop new features, products, and services
• To conduct internal analytics and reporting

3.4 Advertising

• To deliver targeted advertisements through third-party advertising networks (including Meta/Facebook)
• To create custom and lookalike audiences for advertising purposes
• To measure the performance of advertising campaigns and attribute conversions

3.5 Legal and Compliance

• To comply with applicable laws, regulations, legal processes, or governmental requests
• To enforce our Terms of Service and other agreements
• To protect our rights, property, and safety, and that of our users and the public
• To detect, prevent, and address fraud, security issues, or technical problems

4. Cookies and Tracking Technologies

4.1 Types of Technologies We Use

Our Site uses the following tracking technologies:

• Essential Cookies: Required for the Site to function properly, including session management and security features.
• Analytics Cookies: We use Google Analytics (Measurement ID: G-VJ38WDSJCQ) to collect anonymized data about how visitors use our Site, including pages visited, session duration, bounce rates, and traffic sources.
• Advertising Pixels: We use the Meta (Facebook) Pixel (Pixel ID: 1408172290309508) to measure the effectiveness of our advertising, build targeted audiences, and track conversions from Facebook and Instagram ads.
• Web Beacons/Pixel Tags: Small transparent images embedded in emails or on web pages to track whether content has been accessed or emails have been opened.

4.2 Third-Party Tracking

The third-party services listed above may collect information about your online activities over time and across different websites and services. This data may be used to provide targeted advertising based on your interests. This practice constitutes "sharing" of personal information for cross-context behavioral advertising under CCPA/CPRA and "targeted advertising" under the Colorado Privacy Act.

4.3 How to Manage Cookies and Tracking

You can control cookies and tracking technologies through the following methods:

• Browser Settings: Most web browsers allow you to manage or disable cookies through their settings. Please note that disabling cookies may affect the functionality of the Site.
• Global Privacy Control (GPC): We honor the Global Privacy Control signal. If your browser or browser extension sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your personal information, as required under CCPA/CPRA and the Colorado Privacy Act.
• Google Analytics Opt-Out: You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
• Meta/Facebook Opt-Out: You may manage your Meta ad preferences at https://www.facebook.com/adpreferences or opt out through the Digital Advertising Alliance at https://optout.aboutads.info.
• Do Not Track: Our Site currently does not respond to "Do Not Track" browser signals. However, we do honor the Global Privacy Control signal as described above.

5. How We Share Your Information

We do not sell your personal information for monetary consideration. However, certain data sharing practices described below may constitute "sharing" or "sale" under some state privacy laws. We share your information with the following categories of recipients:

5.1 Service Providers

We share information with third-party companies that perform services on our behalf under contractual obligations, including:

• Website hosting and content delivery providers
• Email marketing and communication platforms
• Payment processors
• Customer relationship management (CRM) tools
• Scheduling and booking platforms
• Cloud storage providers
• Community platform providers (e.g., Skool)

5.2 Advertising Partners

We share certain information with advertising partners, including Meta/Facebook, for the purpose of targeted advertising, audience building, and campaign optimization. This sharing may constitute a "sale" or "sharing" of personal information under certain state privacy laws. You have the right to opt out of this sharing (see Section 6).

5.3 Analytics Providers

We share usage data with analytics providers, including Google, to understand how visitors interact with our Site and to improve our Services.

5.4 Legal and Regulatory Disclosures

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, enforce our agreements, investigate fraud, or protect the safety of our users or the public.

5.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or other similar transaction involving Gray Online, LLC or its parent entity Gray Enterprises, LLC, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.6 With Your Consent

We may share your information with third parties when you provide express consent or direct us to do so.

6. Your Privacy Rights

Depending on your state of residence, you may have some or all of the following rights regarding your personal information. We extend these rights to all users regardless of location as a matter of good practice, though the specific legal enforceability of each right depends on applicable law.

6.1 Right to Know / Access

You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purpose for collecting or sharing it, and the categories of third parties with whom we shared it.

6.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions permitted by law (e.g., completing a transaction, detecting security incidents, complying with legal obligations).

6.3 Right to Correct

You have the right to request that we correct any inaccurate personal information we maintain about you.

6.4 Right to Opt Out of Sale/Sharing

You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. As noted above, our use of the Meta Pixel and similar advertising technologies may constitute "sharing" under certain state privacy laws.

To opt out, you may:

• Send an email to support@ownrops.com with the subject line "Do Not Sell or Share My Personal Information"
• Enable Global Privacy Control (GPC) in your browser, which we honor automatically

6.5 Right to Opt Out of Targeted Advertising

Under the Colorado Privacy Act and similar state laws, you have the right to opt out of the processing of your personal data for the purposes of targeted advertising. You may exercise this right using the same methods described in Section 6.4.

6.6 Right to Opt Out of Profiling

You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. We do not currently engage in automated decision-making of this nature, but if we begin to do so, we will provide appropriate notice and opt-out mechanisms.

6.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, provide a different level of quality, or suggest that you will receive any of the foregoing as a result of exercising your rights.

6.8 How to Submit Requests

To exercise any of the rights described above, you may contact us by:

• Email: support@ownrops.com
• Mail: Gray Online, LLC dba OWNR OPS, 78311 US 40, Winter Park, CO 80482

We will verify your identity before processing your request. Verification may require you to provide information that matches our records. We will respond to verified requests within 45 days (or as otherwise required by applicable law). If we need additional time, we will notify you of the extension and the reason.

You may also designate an authorized agent to submit requests on your behalf. We may require proof of authorization and may still verify your identity directly.

6.9 Right to Appeal

If we decline to take action on your privacy request, you have the right to appeal our decision. To appeal, email support@ownrops.com with the subject line "Privacy Appeal." We will respond to your appeal within the timeframe required by applicable law. If your appeal is denied, you may have the right to file a complaint with your state's attorney general or applicable regulatory authority.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specific retention periods include:

• Application Data: Retained for up to 3 years from submission to facilitate potential future engagement.
• Customer and Client Data: Retained for the duration of our business relationship plus 7 years to comply with tax, accounting, and legal requirements.
• Email Marketing Data: Retained until you unsubscribe or request deletion, plus a suppression record to honor your opt-out preference.
• Analytics Data: Google Analytics data is retained per Google's default retention settings (typically 14 months). Meta Pixel data is subject to Meta's data retention policies.
• Website Server Logs: Retained for up to 90 days for security and troubleshooting purposes.

When personal information is no longer needed for any legitimate business or legal purpose, we will securely delete, anonymize, or de-identify it.

8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to:

• Encryption of data in transit using SSL/TLS protocols
• Access controls limiting employee and contractor access to personal information on a need-to-know basis
• Regular security assessments of our systems and third-party service providers
• Secure password policies and multi-factor authentication where applicable

Despite these measures, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that poses a risk of harm, we will notify affected individuals and applicable regulatory authorities as required by law.

9. Third-Party Links, Platforms, and Services

Our Services may contain links to or integrations with third-party websites, applications, and platforms, including but not limited to:

• Skool (community platform)
• YouTube and podcast hosting platforms
• Social media platforms (Facebook, Instagram, etc.)
• Scheduling and booking platforms
• Payment processing platforms

These third-party services are governed by their own privacy policies and terms of service, which we do not control. We are not responsible for the privacy practices, security, or content of third-party services. We strongly encourage you to review the privacy policies of any third-party service before providing your personal information.

10. International Data Transfers

Our Services are operated in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services, you consent to the transfer of your information to the United States.

If you are located in the European Economic Area (EEA), United Kingdom (UK), or another jurisdiction with data protection laws that restrict cross-border data transfers, we will implement appropriate safeguards (such as standard contractual clauses) to protect your personal information as required by applicable law.

11. Children's Privacy

Our Services are intended for a general business audience and are not directed to children under the age of 18. We do not knowingly collect, use, or disclose personal information from anyone under the age of 18. If we become aware that we have collected personal information from a child under 18, we will take prompt steps to delete that information.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at support@ownrops.com so we can take appropriate action.

12. Affiliate Marketing and Endorsement Disclosures

In compliance with the Federal Trade Commission ("FTC") Endorsement Guides (16 CFR Part 255), we make the following disclosures:

12.1 Affiliate Links

Our Site, podcast, social media accounts, email newsletters, and other content may contain affiliate links. When you click on an affiliate link and make a purchase, we may earn a commission at no additional cost to you. We only recommend products and services we believe provide genuine value to our audience. The presence of affiliate links does not influence the content, topics, or editorial integrity of our material.

12.2 Sponsored Content and Partnerships

We may publish sponsored content or maintain commercial partnerships with brands, software providers, equipment manufacturers, or other businesses relevant to the land clearing and forestry mulching industry. Any such relationship will be clearly disclosed at the point of the recommendation.

12.3 Testimonials and Results

Client testimonials, case studies, and results shared on our Site and other platforms reflect the individual experiences of specific clients. Individual results may vary and are not guaranteed. The results described are not necessarily typical and depend on many factors, including but not limited to market conditions, effort level, existing business infrastructure, and adherence to our recommended strategies.

12.4 Earnings Disclaimers

Any income, revenue, or earnings figures mentioned on our Site, podcast, or other materials are illustrative only and do not constitute guarantees of future performance. We make no promises or representations regarding the income or results you may achieve by using our coaching programs, courses, or recommendations.

13. Email Marketing and CAN-SPAM Compliance

We comply with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.) and all applicable email marketing laws. When we send you marketing or promotional emails:

• We will clearly identify the message as an advertisement or promotional communication where required by law
• We will include our physical mailing address in every email
• We will include a clear and conspicuous unsubscribe mechanism in every email
• We will honor unsubscribe requests within 10 business days
• We will not use deceptive subject lines or false header information
• We will not sell or transfer your email address to third parties for their independent marketing purposes without your express consent

To unsubscribe from marketing emails, click the "Unsubscribe" link included at the bottom of each email, or email support@ownrops.com with the subject line "Unsubscribe." Please note that even after opting out of marketing communications, you may still receive transactional or administrative emails related to your account or services.

14. California-Specific Disclosures (CCPA/CPRA)

This section provides additional disclosures required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

14.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers: Name, email address, phone number, IP address, mailing address.
• California Customer Records Categories: Name, address, telephone number.
• Commercial Information: Records of services purchased or considered, business revenue information (as provided in applications).
• Internet or Electronic Network Activity: Browsing history on our Site, search history, and information regarding interactions with our Site and advertisements.
• Geolocation Data: Approximate location based on IP address.
• Professional or Employment-Related Information: Business name, business type, equipment owned, role/title (as voluntarily provided).
• Inferences: Inferences drawn from the above to create profiles about preferences, characteristics, and behavior.

14.2 Sale and Sharing of Personal Information

We do not "sell" personal information for monetary consideration. However, our use of advertising pixels (Meta Pixel) and analytics tools may constitute "sharing" of personal information for cross-context behavioral advertising purposes under CCPA/CPRA. The categories of personal information shared include identifiers, internet activity, and inferences. You have the right to opt out of this sharing as described in Section 6.4.

14.3 Sensitive Personal Information

We do not collect sensitive personal information as defined by CCPA/CPRA (e.g., Social Security numbers, driver's license numbers, account log-in with passwords to financial accounts, precise geolocation, racial/ethnic origin, religious beliefs, union membership, genetic/biometric data processed for identification, health information, sex life/sexual orientation data).

14.4 Financial Incentive Programs

We do not currently offer financial incentive programs related to the collection or retention of personal information. If we implement such programs in the future, we will update this section accordingly.

14.5 Authorized Agent

Under CCPA/CPRA, you may designate an authorized agent to submit privacy requests on your behalf. Authorized agents must provide proof of written authorization or a valid power of attorney. We may still directly verify the identity of the consumer on whose behalf the agent is acting.

15. Colorado-Specific Disclosures (Colorado Privacy Act)

Because we are headquartered in Colorado and serve Colorado residents, we provide the following additional disclosures required under the Colorado Privacy Act.

15.1 Universal Opt-Out Mechanism

We recognize and honor universal opt-out mechanisms, including the Global Privacy Control (GPC). If we detect a GPC signal from your browser, we will automatically treat it as a valid request to opt out of the sale of personal data, targeted advertising, and profiling, as required under Colorado law.

15.2 Data Protection Assessments

We conduct data protection assessments as required by Colorado law for processing activities that present a heightened risk of harm to consumers, including processing for targeted advertising purposes.

15.3 Consent for Sensitive Data

Under the Colorado Privacy Act, we are required to obtain opt-in consent before processing sensitive data. We do not currently collect or process sensitive data as defined by the CPA. If this changes, we will obtain appropriate consent before processing.

15.4 Right to Appeal

Colorado residents who submit a privacy request that is denied have the right to appeal the decision by contacting us at support@ownrops.com. If the appeal is denied, you may contact the Colorado Attorney General at https://coag.gov/file-complaint/.

16. Additional State-Specific Rights

Residents of states with comprehensive privacy laws (including Virginia, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, and others that may enact privacy legislation) may have additional rights similar to those described in Section 6, including rights to access, delete, correct, and opt out of certain data processing. We endeavor to honor requests from residents of all states consistent with Section 6. If you believe you have rights under your state's privacy law, please contact us using the information in Section 18.

17. Limitation of Liability and Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, GRAY ONLINE, LLC DBA OWNR OPS, ITS OWNERS, OFFICERS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO ANY DATA BREACH, UNAUTHORIZED ACCESS TO YOUR PERSONAL INFORMATION, OR ANY OTHER PRIVACY-RELATED INCIDENT, REGARDLESS OF THE THEORY OF LIABILITY.

YOUR USE OF OUR SERVICES IS AT YOUR OWN RISK. WE PROVIDE OUR SERVICES AND PRIVACY PROTECTIONS "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, EXCEPT AS REQUIRED BY APPLICABLE LAW.

Nothing in this Privacy Policy is intended to limit any rights you may have under applicable law that cannot be waived or limited by contract.

18. Contact Information

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:

We will make every reasonable effort to address your concern promptly. If you are not satisfied with our response, you may have the right to file a complaint with the applicable regulatory authority, including:

• California: California Privacy Protection Agency (https://cppa.ca.gov) or the California Attorney General (https://oag.ca.gov)
• Colorado: Colorado Attorney General (https://coag.gov/file-complaint/)
• FTC: Federal Trade Commission (https://reportfraud.ftc.gov)

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the revised policy prominently on our Site
• Where required by applicable law, provide additional notice (such as an email notification or a conspicuous notice on our Site) before the changes take effect

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

20. Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of the State of Colorado, without regard to conflict of law principles, except where preempted by applicable federal law. Any disputes arising under this Privacy Policy shall be resolved in the state or federal courts located in Grand County, Colorado, unless otherwise required by applicable law.

Nothing in this section limits your right to bring claims or file complaints with applicable regulatory authorities.

21. Consent and Acknowledgment

By using our Services, you acknowledge that you have read this Privacy Policy in its entirety and consent to the collection, use, and sharing of your information as described herein. Where additional consent is required by applicable law (such as opt-in consent for sensitive data processing), we will obtain such consent separately.

If you have any questions about this Privacy Policy or your rights, please contact us at support@ownrops.com.