Land clearing marketing is the difference between hoping for work and having a full schedule. Most operators rely on word-of-mouth and prayer—which works until it doesn't. One slow month can tank your business.
This guide shows you how to build a predictable lead generation system. You'll learn to get your phone ringing with qualified leads who are ready to buy—not tire-kickers asking for free advice.
Google Business Profile: Your #1 Lead Source
Your Google Business Profile (formerly Google My Business) is the most important marketing asset for land clearing marketing. When someone searches "land clearing near me" or "forestry mulching [city]", your profile determines whether they call you or your competitor.
Why Google Business Matters
of all Google searches have local intent
of local searches result in a call or visit within 24 hours
to set up and maintain
These leads are actively looking to hire
Complete Optimization Checklist
A fully optimized profile can double or triple your local visibility. Here's exactly what to complete:
Google Business Profile Setup Checklist
Basic Information
Categories & Services
Photos (Minimum 20)
Services to List
List every service you offer. Each service is a potential search match:
Primary Services
- Land Clearing
- Forestry Mulching
- Brush Clearing
- Lot Clearing
- Site Preparation
Secondary Services
- Fire Mitigation / Defensible Space
- Trail Building
- Stump Grinding
- Tree Removal
- Fence Line Clearing
🎯 Quick Win: Weekly Google Posts
Post to your Google Business Profile every week with a photo from a recent job. Format: "Just finished [service type] in [city] - [1-2 sentences about the job]. Call for a free estimate!" This signals to Google that you're active and can boost your ranking.
Reviews: Your Reputation Engine
Reviews are the #1 trust signal for land clearing marketing. They affect both your Google ranking and whether customers choose you over competitors. A business with 50+ reviews at 4.8 stars will crush a competitor with 5 reviews at 5 stars.
The Review Collection System
Automated Review Request Process
Day of Completion
Text customer: "Thanks for choosing [Company]! Hope you're happy with the work. If you have a minute, a Google review helps us a lot: [link]"
Day 3 Follow-Up
If no review: "Quick reminder - if you could take 30 seconds to share your experience, it really helps local customers find us: [link]"
Respond to Every Review
Within 24 hours. Positive: Thank them, mention the work done. Negative: Apologize, offer to make it right, take it offline.
Getting Your Review Link
Make it easy for customers to leave reviews by creating a direct link:
- Go to Google Business Profile Manager
- Click "Get more reviews"
- Copy your review link
- Use a URL shortener (bit.ly) for text messages
Review Response Templates
5-Star Review Response:
"Thanks so much, [Name]! It was a pleasure working on your [property type] in [city]. The [specific work] turned out great. We appreciate you trusting us with your land clearing project!"
Negative Review Response:
"[Name], I'm sorry to hear about your experience. This isn't the standard we hold ourselves to. I'd like to make this right - please call me directly at [phone] so we can discuss. - [Owner Name]"
Facebook Ads: Scalable Lead Generation
Facebook (Meta) ads are the most scalable channel for land clearing marketing. Unlike Google where you wait for searches, Facebook lets you proactively reach property owners who may need your services.
Why Facebook Works for Land Clearing
Campaign Setup Guide
Land Clearing Facebook Ad Campaign
Campaign Objective:
Leads (use Facebook Lead Forms for best results)
Audience Targeting:
- Location: 30-mile radius of service area
- Age: 35-65+
- Interests: Rural living, farming, homesteading, property improvement
- Home ownership: Homeowners
- Exclude: Apartment dwellers
Budget:
Start with $20-50/day. Scale based on lead quality and close rate.
Ad Format:
Carousel (before/after) or single image/video of work in progress
Ad Copy Templates
Template 1: Before/After Focus
"Thinking about clearing that overgrown lot? 🌲
[Company Name] specializes in land clearing and forestry mulching for [City] property owners.
✅ Free estimates
✅ Fully insured
✅ One-day transformations
See what we did for a [City] homeowner last week → [before/after photos]
Click below for a free estimate on your property."
Template 2: Problem/Solution
"Overgrown property driving you crazy?
That tangled mess of brush and trees isn't going to clear itself. But in just 1-2 days, we can transform it into usable land.
[Company Name] has cleared 100+ properties in [County/Area]. We handle:
• Brush and undergrowth
• Trees up to 12"
• Stumps and debris
Get a free estimate: [link]"
Lead Form Best Practices
Facebook Lead Forms collect information without sending users to your website. Keep them simple:
Recommended Form Fields
Tip: More fields = fewer leads but higher quality. Start with fewer and add if lead quality is low.
🎯 Quick Win: Start with $20/Day
You can test Facebook ads with just $20/day ($600/month). Run for 2 weeks, track lead quality and close rate. If you close 1 job from that spend, you've likely 10x'd your investment. Scale from there.
Lead Follow-Up: Where Deals Die or Close
The best land clearing marketing is worthless without follow-up. Studies show leads contacted within 5 minutes are 21x more likely to convert. Yet most contractors take hours or days to respond—if they respond at all.
The 5-5-5 Follow-Up System
Minutes
Call every new lead within 5 minutes. If they don't answer, leave a voicemail AND send a text.
Attempts
If no answer, make 5 contact attempts over 5 days. Mix calls, texts, and email.
Days
Follow up on sent estimates within 5 days. After that, you've probably lost them.
CRM for Land Clearing Businesses
A CRM (Customer Relationship Management) system tracks every lead and reminds you to follow up. Top options for land clearing:
| CRM | Best For | Starting Price |
|---|---|---|
| Jobber | Field service operations (scheduling, invoicing, CRM) | $49/mo |
| GoHighLevel | Marketing automation (texts, emails, funnels) | $97/mo |
| Housecall Pro | Similar to Jobber, different interface | $49/mo |
For most land clearing businesses under $500k/year, Jobber handles everything you need. If you want advanced marketing automation, add GoHighLevel.
Text/Call Scripts
Initial Response Text
"Hi [Name], this is [Your Name] from [Company]. Got your request for a land clearing estimate. I'll call you in just a minute, or feel free to call me back at [phone]. Talk soon!"
Follow-Up Text (Day 2)
"Hey [Name], just following up on your land clearing inquiry. Still interested in getting an estimate? I have some availability this week to come take a look. Let me know what works!"
Estimate Follow-Up (Day 3)
"Hi [Name], wanted to check in on the estimate I sent over for your [property type]. Any questions I can answer? Happy to walk through the scope if helpful. - [Your Name]"
Frequently Asked Questions About Land Clearing Marketing
How do I get more land clearing customers?
The most effective ways to get land clearing customers are: 1) Optimize your Google Business Profile and collect reviews, 2) Run targeted Facebook ads to property owners, 3) Build referral relationships with realtors and builders, 4) Follow up quickly on every lead. Most successful land clearing businesses get 40-60% of leads from Google, 20-30% from Facebook/paid ads, and 20-30% from referrals.
How much should I spend on land clearing marketing?
Most land clearing businesses should spend 5-10% of revenue on marketing. For a business doing $30k/month, that's $1,500-$3,000/month. Start with $500-$1,000/month on Facebook ads and scale based on results. Google Business Profile optimization is free but requires time investment.
What is the best advertising for land clearing?
The best advertising for land clearing combines: 1) Google Business Profile (free, high-intent local leads), 2) Facebook/Meta ads (targeted to property owners, $30-80 per lead), 3) Before/after photos on social media (builds trust and generates referrals). For most operators, Google Business + Facebook ads provides the best ROI.
Do Facebook ads work for land clearing?
Yes, Facebook ads work very well for land clearing because you can target property owners with acreage in your service area. Typical results: $30-80 per lead, 20-40% lead-to-estimate conversion. Best practices: Use before/after photos, target property owners 35+, and include a clear call-to-action for free estimates.
How fast should I respond to land clearing leads?
Respond to land clearing leads within 5 minutes for best results. Studies show that leads contacted within 5 minutes are 21x more likely to convert. If you can't call immediately, send an automated text acknowledging their inquiry and promising a callback within the hour.
What should I post on social media for land clearing?
The best social media content for land clearing is: 1) Before/after transformation photos and videos, 2) Time-lapse videos of jobs in progress, 3) Equipment and team photos, 4) Customer testimonials, 5) Educational content about land clearing services. Post 3-5 times per week for best results. Real job photos outperform stock images.
Ready to Fill Your Schedule?
Get our complete marketing templates, ad copy, and CRM setup guide. Used by land clearing operators doing $40k-$100k+ months.