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How to Pick A Name for Your Service Business: A Guide To the Best Business Names for Entrepreneurs

Picking names for a new service business

Starting a service business is an exciting journey – it’s also got its pitfalls and frustrations.

Why service businesses? Well, helping people learn to start a service business is our focus here at OWNR OPS, and generally speaking, just about anyone can start a catchy business and have it growing in short order.

As you embark on this entrepreneurial endeavor, one of the crucial decisions you’ll need to make is choosing the right name for your current or prospective business. Your business name is more than just a label – it’s the foundation of your brand identity and can significantly impact your success. In this guide, we’ll explore some of the best practices and strategies for a great business name to set you on the path to building brand recognition, a great brand name, and lasting revenue.

Finding Unique Business Name Ideas That Will Stick

Reflect Your Business Values and Mission

Start by considering the core values and mission of your business.

Your name should reflect what you stand for and what sets you apart from the competition. Whether it’s exceptional customer service, innovation, or reliability, a catchy business name should convey these qualities to your target audience.

As the business owner, what do you bring to the table that your competition might not? Maybe you lean into your background in the military, with a veteran-themed name and branding.

Or perhaps you serve Christians and could incorporate these faith values in some catchy business names.

Whatever it is, think about what values or mission set your good business apart.

Keep it Simple and Memorable

A simple and memorable name is key to ensuring that your business stands out in the minds of your customers.

Avoid overly complex or lengthy names that are difficult to pronounce or spell. Instead, opt for something catchy, easy to remember, and relevant to your industry.

One example is: you don’t need to include LLC (limited liability company) in your business name! This reference to the legal business structure can actually be quite distracting in logos, and it’s not legally required. Think of the most iconic brands you know: few, if, any include this in their name.

Do Some Thorough Research For your Business Entity

Before finalizing your business name, do some comprehensive research to ensure that it’s not already in use by another company.

Check domain availability, check social media handles, and check trademark databases or the trademark office to avoid potential legal issues down the road. You want a name that is unique to your brand and can be easily claimed across various platforms. Resources like Namechk and the USPTO Trademark Database (United States Patent) for a quick trademark search can help with prospective business name research.

office, business, accountant

Consider Your Target Audience

Your business name should resonate with your target audience and appeal to their preferences and interests.

Consider who your ideal customers are and what language, tone, and style would resonate most with them. A name that speaks directly to your target market can help establish a strong connection from the outset. Tools like Google Trends can assist in researching trending topics and popular search terms related to your industry.

Is your business online, or in person? Will people find you via search engines, through social media accounts, or via word of mouth?

Considering how your business name idea might affect “find-ability” with your target audience.

Think About Scalability

As you plan for the future growth and expansion of your business, consider how scalable your chosen name is.

Will it still be relevant and effective as your business evolves?

Future proof your business name. Avoid names that are too narrow or limiting, as they may hinder your ability to expand into new markets or offer additional services in the future. Websites like BrandBucket offer a marketplace for creative ideas and domain names that can inspire scalability. You’ll find a free business name generator at

money, coins, stack

Get Feedback on Your Company Name and Market Research

Don’t hesitate to seek feedback from trusted friends, family members, or mentors during the naming process.

They can provide valuable insights and perspectives that you may have overlooked. Additionally, consider reaching out to the OWNR OPS Alliance Slack channel, a community of service business owners, for feedback and advice. Your network can offer unique insights on youyr creative business names based on their own experiences in the industry. Additionally, consider conducting surveys or focus groups to gather feedback from your target audience to ensure that your chosen name resonates with them.

Test it Out!

Once you’ve narrowed down your options, test your chosen name in real-world scenarios. Say it out loud, envision it on your website, business cards, and marketing materials, and see how it feels.

Does it evoke the right emotions and associations? Does it align with your brand identity and positioning?

If not, don’t be afraid to go back to the drawing board. Tools like Lean Domain Search can help you find available domain name related to your brand names and unique brand idea by generating domain name suggestions based on your keyword.

Register Your Company Name When Possible

Your state may require that you register your business name to conduct business, particularly if your business name does not match the underlying business entity name. This is sometimes called a fictitious name, and it’s sometimes required to be kept in a state’s records.

justice, statue, lady justice

Business Name Ideas 101 Conclusion

Wondering how to pick name for business?

Choosing the perfect name for your service business is a critical (and fun!) step in laying the foundation for success. By following these best practices and using the resources mentioned, you can create a name that not only captures the essence of your business but also resonates with your target audience and sets you apart from the competition.

Remember, your business name is the first impression you’ll make on potential customers, so make it count!

For additional support and insights from fellow service business owners, consider joining the OWNR OPS Alliance Slack channel, where you can engage with a community of like-minded entrepreneurs.